SEO / Google Ads / Social Media Specialist

About Devdoot

Devdoot is transforming the emergency healthcare landscape in India. As an innovative on-demand medical services platform, we connect patients with immediate, reliable, and affordable care—ranging from emergency support to virtual consultations and doorstep diagnostics. We are expanding rapidly and seeking passionate digital professionals to amplify our impact.

Role Overview

SEO / Google Ads / Social Media Specialist

Key Responsibilities

SEO

• Optimize website content for search engines (on-page and off-page)
• Perform keyword research and track rankings
• Monitor website performance with tools like Google Search Console, SEMrush, or Ahrefs
• Build backlinks and improve domain authority through ethical strategies

Google Ads (PPC)

• Create, manage, and optimize Google Ads campaigns for lead generation and brand visibility
• Run targeted campaigns for services like doctor at home, diagnostics, and virtual consultations
• Monitor ad performance, CPC, conversions, and A/B test creatives
• Manage budget efficiently for maximum ROI

Social Media Management

• Develop and execute content calendars across Instagram, Facebook, LinkedIn, and Twitter
• Collaborate with designers and video editors to produce engaging reels, carousels, and stories
• Monitor insights, respond to audience interactions, and grow community organically and via paid promotions
• Coordinate influencer campaigns and brand collaborations

Requirements

• Proven experience (min 1–3 years) in SEO, Google Ads, and social media
• Strong knowledge of Google Ads Manager, Meta Ads Manager, and SEO tools
• Creative eye for content trends and performance-driven storytelling
• Ability to work independently and as part of a cross-functional team
• Strong analytical, communication, and project management skills

Preferred Qualifications

• Experience in healthcare or health-tech domains
• Certification in Google Ads or Meta Blueprint
• Familiarity with Canva, Figma, or basic video editing tools