SEO Executive

SEO Executive Roles & Responsibilities 1. On-Page SEO Optimizing meta titles, descriptions, headers, and URLs. Performing keyword research & mapping keywords to pages. Optimizing content with primary & secondary keywords. Improving internal linking structure for better crawlability. Ensuring proper use of schema markup (where required). 2. Off-Page SEO Building high-quality backlinks through outreach, guest posting, and niche directories. Analyzing competitor backlinks and creating link-building strategies. Managing business listings (Google Business Profile, Bing Places, etc.). 3. Technical SEO Conducting site audits (using tools like Screaming Frog, Ahrefs, SEMrush). Identifying and fixing crawl errors, broken links, redirects, duplicate content. Improving site speed, mobile-friendliness, and Core Web Vitals. Ensuring proper XML sitemap and robots.txt optimization. 4. Content SEO Collaborating with the content team to create SEO-friendly blogs, landing pages, and website content. Analyzing content gaps and suggesting new content ideas. Monitoring keyword rankings and optimizing existing content. 5. Analytics & Reporting Using Google Analytics, Search Console, and SEO tools to track website traffic, keyword ranking, and backlinks. Preparing weekly/monthly SEO reports to showcase progress. Monitoring competitors’ strategies and adapting accordingly. 6. Local SEO (if applicable) Optimizing Google Business Profile for local rankings. Building local citations and managing customer reviews. Targeting “near me” and geo-specific keywords. 7. Collaboration & Strategy Working with developers, designers, and marketers for SEO-friendly website design. Staying updated with Google Algorithm changes (Core updates, Helpful Content update, etc.). Contributing to overall digital marketing campaigns (SEO + PPC + Social Media integration).