SEO Executive

Key Responsibilities

· Develop and execute comprehensive SEO strategies (on-page, off-page, and technical) to increase organic traffic and visibility.

· Drive AI visibility by optimizing content and metadata for generative AI models (ChatGPT, Gemini, Perplexity, etc.).

· Plan and execute local SEO strategies for teacher listings and city-based pages (programmatic SEO).

· Perform detailed keyword research, competitor benchmarking, and backlink audits.

· Collaborate with content, design, and tech teams to improve site structure, schema markup, and Core Web Vitals.

· Manage link-building campaigns, partnerships, and offline citations to improve domain authority.

· Track and report performance metrics (traffic, visibility, DA/DR, backlinks, AI citations).

· Experiment with new AI search optimization techniques and tools to stay ahead of SEO trends.

· Build and manage SEO dashboards using tools like Google Search Console, SEMrush, and Ahrefs.

Required Skills

· 3+ years of experience in SEO / Digital Marketing with proven results in organic growth.

· Strong expertise in on-page, off-page, and technical SEO.

· Knowledge of AI search visibility optimization (optimizing for LLMs like ChatGPT, Perplexity, Gemini).

· Experience with programmatic SEO (dynamic skill × city or course × location pages).

· Proficiency with Google Search Console, Analytics, SEMrush, Ahrefs, Screaming Frog, etc.

· Understanding of schema markup, site indexing, and Core Web Vitals.

· Familiarity with AI-based SEO tools (NeuronWriter, Surfer SEO, MarketMuse, Jasper, etc.).

· Strong analytical mindset and attention to detail.

Good-to-Have

· Experience in EdTech or Directory Platforms (TeacherOn, UrbanPro, JustDial, etc.).

· Knowledge of local business listing SEO and offline reputation management.

· Awareness of AI content discovery frameworks and entity-based SEO.

· Basic knowledge of Next.js / Laravel environments for better SEO collaboration with developers.

Job Type: Full-time

Work Location: In person