SEO/ Digital Marketing Executive

As a Sr. SEO Executive/SEO Manager at Orane International in Mohali, you will play a crucial role in driving the growth of the company through performance marketing campaigns on various third-party ad platforms. Your responsibilities will include: - Developing and executing high-performing performance marketing campaigns across multiple third-party ad platforms to meet business objectives. - Building and optimizing targeted audience segments to reach ideal customers efficiently. - Managing campaign budgets and bidding strategies to ensure maximum ROI and efficient ad spend. - Conducting A/B tests and continuously optimizing campaigns for improved performance and conversion rates. - Analyzing campaign data to generate comprehensive reports, identify insights, and discover opportunities for enhancement. - Identifying and evaluating new performance marketing channels and tactics to implement growth strategies for user acquisition and engagement. - Collaborating with cross-functional teams to align marketing campaigns with product offerings and user experience. - Staying updated on industry trends and best practices in performance marketing and third-party ad platforms. - Presenting campaign performance data and insights to stakeholders regularly and communicating campaign status and potential challenges to leadership teams. - Developing and maintaining strong relationships with third-party advertising partners. Qualifications: - 2+ years of experience in performance marketing with a successful track record in driving user acquisition and ROI through paid advertising campaigns. - Proficiency in multiple third-party digital ad platforms such as Google Ads, Facebook Ads, and programmatic advertising. - Strong analytical skills and experience with data visualization tools like Google Analytics. - Effective communication, presentation, and collaboration skills. - Strategic thinking, problem-solving abilities, and a passion for data-driven marketing and industry trends. Bonus Points: - Experience in managing performance marketing budgets. - Knowledge of user acquisition channels beyond paid advertising (e.g., SEO, content marketing, affiliate marketing). - Familiarity with programmatic platforms and experience in a fast-paced startup environment. If you are interested in this full-time, permanent position, please contact HR Vasudha at 8195092007.,