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Job Title: SEO Content Manager Location: Bangalore, India (Work from Office) Experience: 5+ years in a high-growth D2C brand Department: Growth About Snitch Snitch is one of India s fastest-growing men s fashion brands, redefining modern menswear with trend-driven, high-quality apparel. As a digital-first D2C brand, we are on a mission to revolutionize men s fashion with innovation, style, and accessibility. We are looking for an experienced SEO Content Manager to join our Growth team and spearhead our content-driven SEO strategies. Role Overview As an SEO Content Manager , you will be responsible for crafting and executing a content strategy that enhances Snitch s visibility across multiple platforms, including Google Search, Apple Search, YouTube, Google Play Store, and Apple App Store . You will play a pivotal role in driving organic traffic, improving search rankings, and increasing brand engagement. The ideal candidate is a content-driven SEO expert with experience in e-commerce, a deep understanding of search algorithms, and a passion for storytelling in the fashion space. Key Responsibilities SEO Content Strategy Development Develop and execute a comprehensive content roadmap to improve organic search rankings across platforms. Build a keyword strategy targeting high-intent, fashion-relevant search terms to drive traffic and conversions. Optimize Snitch s presence on Google Search, Apple Search, YouTube, Google Play Store, and Apple App Store through structured content strategies. Work closely with the Performance Marketing team to align organic growth strategies with paid campaigns. Content Creation Optimization Plan, write, and oversee high-quality content, including blog posts, category pages, product descriptions, and video scripts that align with search intent. Implement on-page SEO best practices such as structured data, internal linking, and tag optimization. Collaborate with designers, videographers, and social media teams to create compelling visual and video content optimized for search engines. Technical SEO ASO (App Store Optimization) Optimize website structure, page speed, and mobile performance to enhance search rankings. Conduct regular SEO audits and implement necessary fixes for better indexability and crawlability. Improve Snitch s rankings in Google Play Store Apple App Store by refining app titles, descriptions, screenshots, and reviews. YouTube Video SEO Develop a YouTube SEO strategy to optimize Snitch s video content for search and discovery. Implement metadata best practices, including keyword-rich titles, tags, descriptions, and captions. Leverage YouTube analytics to track video performance and optimize content accordingly. Analytics Performance Tracking Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and App Store analytics. Generate reports and insights to measure the effectiveness of content strategies and drive data-backed improvements. Stay updated with the latest SEO trends, Google algorithm updates, and industry best practices. Who You Are: A content-first SEO specialist with 5+ years of experience working with high-growth D2C brands, preferably in fashion or lifestyle. Strong understanding of SEO, ASO, and content marketing fundamentals. Proven experience in executing content-led SEO strategies that drive organic traffic and revenue. Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog. Knowledge of App Store Optimization (ASO) best practices for Google Play Store Apple App Store . Experience in YouTube SEO and optimizing video content for discoverability. Excellent writing, editing, and storytelling skills with an eye for fashion and trends. Strong project management skills, with the ability to handle multiple initiatives simultaneously. A passion for fashion, content marketing, and data-driven decision-making. Why Join Snitch Be a part of a dynamic and fast-growing fashion brand disrupting the men s apparel space in India. Work in a high-impact role where your strategies directly contribute to the brand s growth and visibility. Opportunity to lead and innovate in a content-driven SEO ecosystem across multiple platforms. Collaborate with a young, creative, and a passionate team.
