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SEO

Cognizant

3 - 6 years

15 - 25 Lacs

chennai

Posted:3 days ago| Platform:

Apply

Skills Required

unica campaign engagement google trends campaign execution facebook semrush linkedin hootsuite campaign management analytics marketing google search console twitter sprinklr media management search engine marketing social media marketing content marketing hubspot

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary

Join our dynamic team as a Marketing Tech Analyst where you will leverage your expertise in social media and content marketing to drive impactful campaigns. With a focus on analytics and digital tools you will optimize marketing strategies across platforms like Twitter Facebook and LinkedIn. Collaborate in a hybrid work model to enhance our brand presence and engage with our audience effectively.

Responsibilities

Develop and execute comprehensive social media marketing strategies to enhance brand visibility and engagement across platforms.
Utilize content marketing techniques to create compelling and relevant content that resonates with target audiences.
Implement search engine marketing strategies to improve website traffic and conversion rates.
Analyze Twitter analytics to measure campaign performance and optimize future strategies.
Leverage Sprinklr and Hootsuite for efficient social media management and monitoring.
Utilize WhatsApp Facebook and LinkedIn to engage with audiences and build strong community relationships.
Optimize digital campaigns using DV360 and SA360 to maximize reach and impact.
Conduct in-depth analysis using SEMrush and Google Trends to identify market trends and opportunities.
Monitor online presence and brand reputation with Meltwater and Google Search Console.
Execute campaigns using Unica and enhance customer interactions with Genesys Web Engagement.
Collaborate with cross-functional teams to align marketing strategies with business objectives.
Provide insights and recommendations based on data analysis to improve marketing effectiveness.
Stay updated with industry trends and emerging technologies to drive innovation in marketing strategies.

Qualifications

Possess strong experience in social media marketing content marketing and search engine marketing.
Demonstrate proficiency in using Twitter Analytics Sprinklr and Hootsuite for campaign management.
Have expertise in platforms like Facebook LinkedIn DV360 and SA360 for digital marketing.
Show capability in using SEMrush Google Trends and Meltwater for market analysis.
Experience with Unica campaign execution and Genesys Web Engagement is highly desirable.
Familiarity with Google Search Console and Hubspot Social is a plus.

Certifications Required

Google Analytics Certification HubSpot Content Marketing Certification

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Teaneck New Jersey

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