SEO and ASO Analyst

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.

Responsibilities

• Devising strategies to enhance and monitor site performance, including proficiency in handling back-end SEO elements like

  sitemap.xml, robots.txt, metadata, site speed optimization

  , and related skills.
• Compiling and presenting comprehensive SEO performance reports.
• Analyzing site traffic and making data-driven recommendations.
• Advising changes to website architecture, content, linking, and other factors to boost SEO rankings for target keywords.
• Crafting digital media campaigns aligned with business objectives.
• Establishing a strong online brand presence and amplifying brand awareness.
• Maintaining a compelling online company voice through social media.
• Recommending and implementing direct marketing tactics for increased profitability.
• Managing tools such as

  AdWords, Google Analytics, Google Webmaster, and Keyword Planner

  .
• Communicating with clients for paid blog posting and link exchange opportunities.
• Creating regular reports.

ASO (App Store Optimization) Responsibilities:

• Optimizing app store listings (titles, descriptions, keywords, screenshots, and videos) to maximize app visibility and downloads.
• Conducting keyword research for app stores and tracking rankings.
• Monitoring and analyzing ASO performance metrics and providing improvement suggestions.
• Collaborating with the marketing and development teams to implement ASO strategies for both Android and iOS platforms.

Qualifications and Skills:

• Well-trained fresher or up to 1 year of experience in SEO and/or ASO.
• Optimize SEO for assigned websites, primarily blogs, to enhance organic search results.
• Execute on-page/off-page and technical SEO strategies that captivate and engage site visitors, defining the target audience.
• Develop internal systems and protocols ensuring optimized content across all platforms and user experiences.
• Promote both offsite and onsite activities, building rankings, profiles, and traffic.
• Conduct tests, gather and analyze data, and identify trends and insights to maximize ROI in organic and paid search campaigns.
• Demonstrate expertise in keyword research, high-quality backlink building, and content verification.
• Basic understanding of ASO tools and techniques to improve app rankings in stores.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• A dynamic and inclusive work culture.
• Hands-on experience with real projects and mentorship from experienced developers.