SEO Analyst

As an SEO Analyst, you will be responsible for developing, implementing, and managing SEO strategies to improve organic search rankings and website performance. You will also handle Google Ads campaigns, keyword planning, competitor analysis, and performance tracking across various digital platforms.

This role requires a blend of technical SEO knowledge, analytical skills, and creativity to achieve measurable marketing success.

• Plan, implement, and manage SEO strategies to boost website rankings and traffic

• Conduct keyword research, competitor analysis, and backlink audits

• Optimize website content, metadata, and landing pages

• Manage and optimize Google Ads campaigns for maximum ROI

• Track and report performance metrics using analytics tools

• Collaborate with the content and development teams to ensure SEO best practices

• Stay updated with the latest SEO, SEM, and digital marketing trends

• Bachelor’s degree in Marketing, Digital Marketing, IT, or related field

• 1–3 years of proven experience as an SEO Analyst or Digital Marketing Executive

• Google Ads or Analytics certification is an added advantage

• Strong understanding of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.)

• Expertise in Google Ads and PPC campaign management

• Knowledge of on-page & off-page SEO techniques

• Keyword research and competitor analysis

• Strong grasp of digital marketing strategies and trends

• Experience with website analytics and performance metrics

• Proficiency in content optimization and link-building strategies

• Basic knowledge of HTML/CSS and CMS (WordPress) is a plus

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