Position Title:
SEO Analyst
Department:
Marketing
Reports To:
Digital Marketing Manager
Supervises:
None
Work Location:
Bangalore
Position Summary:
The SEO Analyst is responsible for analyzing, tracking, and optimizing the performance of our digital properties in search engines to improve organic visibility and traffic. This role demands a strong analytical mindset, expertise in SEO tools, and a strategic understanding of search engine behavior. The SEO Analyst will work closely with the content, development, and marketing teams to deliver actionable insights and data-driven recommendations for improving search rankings.
Essential Duties and Responsibilities:
- Conduct in-depth keyword research to identify SEO opportunities.
- Analyze website traffic, rankings, and SEO metrics to measure success.
- Perform regular technical SEO audits to identify issues and provide solutions.
- Monitor and evaluate competitor SEO strategies and industry trends.
- Collaborate with content creators to align SEO objectives with content strategy.
- Analyze on-page SEO elements and recommend improvements (title tags, meta descriptions, header structure, etc.).
- Support the development and execution of link-building and backlink analysis strategies.
- Use tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to generate regular reports and insights.
- Track algorithm changes and adjust strategies accordingly.
- Present SEO findings and performance trends to stakeholders with actionable insights.
Qualifications:
Education/Experience:
- Bachelor s degree in marketing, Communications, Data Analytics, IT, or a related field.
- 2 5 years of experience in SEO, digital marketing analytics, or web optimization.
- Proven experience in sales and strong understanding of Black Hat and White Hat SEO methodologies.
Skills & Abilities:
- Strong analytical and critical thinking skills with a focus on SEO data interpretation.
- Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
- Experience with CMS platforms such as WordPress or Statamic.
- Familiarity with HTML/CSS and web architecture from an SEO perspective.
- Effective communication skills to present insights clearly to both technical and non-technical stakeholders.
- Optimize website and content for AI-driven search engines and generative search results (e.g., Google SGE, Bing Copilot).
Language Ability:
- Fluency in English; excellent comprehension and communication skills.
Math Ability:
- Basic to intermediate math and statistical analysis skills to interpret data and generate insights.
Reasoning Ability:
- Strong problem-solving ability, with attention to detail and strategic insight into SEO impacts.
Computer Skills:
- Proficient in Microsoft Office Suite (Excel for data analysis, PowerPoint for reporting).
- Skilled in SEO and analytics platforms (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
- Familiarity with basic HTML, JavaScript, and site structure from an SEO standpoint.
Certificates and Licenses:
- Google Analytics or HubSpot SEO Certification preferred.
Information Security and Privacy Statement:
Employees must adhere to all company policies and procedures related to information security and data privacy as applicable to their job responsibilities.