Seo Analyst

Position Title:

Department:

Reports To:

Work Location:

Position Summary:

The SEO Analyst is responsible for analyzing, tracking, and optimizing the performance of our digital properties in search engines to improve organic visibility and traffic. This role demands a strong analytical mindset, expertise in SEO tools, and a strategic understanding of search engine behavior. The SEO Analyst will work closely with the content, development, and marketing teams to deliver actionable insights and data-driven recommendations for improving search rankings.

Essential Duties and Responsibilities:

• Conduct in-depth keyword research to identify SEO opportunities.
• Analyze website traffic, rankings, and SEO metrics to measure success.
• Perform regular technical SEO audits to identify issues and provide solutions.
• Monitor and evaluate competitor SEO strategies and industry trends.
• Collaborate with content creators to align SEO objectives with content strategy.
• Analyze on-page SEO elements and recommend improvements (title tags, meta descriptions, header structure, etc.).
• Support the development and execution of link-building and backlink analysis strategies.
• Use tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to generate regular reports and insights.
• Track algorithm changes and adjust strategies accordingly.
• Present SEO findings and performance trends to stakeholders with actionable insights.

Qualifications:

Education/Experience:

• Bachelors degree in marketing, Communications, Data Analytics, IT, or a related field.
• 25 years of experience in SEO, digital marketing analytics, or web optimization.
• Proven experience in sales and strong understanding of Black Hat and White Hat SEO methodologies.

Skills & Abilities:

• Strong analytical and critical thinking skills with a focus on SEO data interpretation.
• Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
• Experience with CMS platforms such as WordPress or Statamic.
• Familiarity with HTML/CSS and web architecture from an SEO perspective.
• Effective communication skills to present insights clearly to both technical and non-technical stakeholders.
• Optimize website and content for AI-driven search engines and generative search results (e.g., Google SGE, Bing Copilot).

Language Ability:

• Fluency in English; excellent comprehension and communication skills.

Math Ability:

• Basic to intermediate math and statistical analysis skills to interpret data and generate insights.

Reasoning Ability:

• Strong problem-solving ability, with attention to detail and strategic insight into SEO impacts.

Computer Skills:

• Proficient in Microsoft Office Suite (Excel for data analysis, PowerPoint for reporting).
• Skilled in SEO and analytics platforms (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
• Familiarity with basic HTML, JavaScript, and site structure from an SEO standpoint.

Certificates and Licenses:

• Google Analytics or HubSpot SEO Certification preferred.

Information Security and Privacy Statement:

Employees must adhere to all company policies and procedures related to information security and data privacy as applicable to their job responsibilities.