Seo Analyst

Job Summary

SEO Specialist

Key Responsibilities

• Conduct keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
  
• Develop and implement on-page SEO strategies (meta tags, headings, content optimization, internal linking).
  
• Execute off-page SEO efforts, including link building and outreach campaigns.
  
• Perform technical SEO audits and recommend improvements (site speed, sitemaps, crawl issues, schema markup).
  
• Monitor and analyze performance metrics using Google Analytics, Search Console, and other SEO tools.
  
• Optimize website architecture, user experience, and content structure.
  
• Collaborate with content writers, designers, and developers to ensure SEO best practices.
  
• Track keyword rankings and organic performance and prepare weekly/monthly reports.
  
• Stay updated with the latest SEO trends, search engine algorithm updates, and industry changes.
  

Required Skills & Qualifications

• Bachelors degree in Marketing, IT, Business, or related field (preferred).
  
• Proven experience in SEO with strong understanding of search engine algorithms.
  
• Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
  
• Strong knowledge of

  on-page, off-page, and technical SEO

  .
• Experience with

  Google Analytics

  ,

  Google Search Console

  , and

  Google Tag Manager

  .
• Understanding of HTML, CSS, and basic website architecture.
  
• Ability to analyze data and draw actionable insights.
  
• Excellent communication, research, and analytical skills.
  

Preferred (Nice to Have)

• Experience with WordPress, Shopify, or other CMS platforms.
  
• Understanding of CRO (Conversion Rate Optimization).
  
• Knowledge of local SEO and Google My Business optimization.
  
• Familiarity with content marketing, blogging, or copywriting.
  
• Basic knowledge of SEM/PPC campaigns.
  

Soft Skills

• Strong attention to detail and problem-solving ability.
  
• Ability to work independently and within a team.
  
• Good project management and time management skills.
  
• Creativity and passion for staying current with SEO trends.