Senior Web Analytics Manager

As a Senior Web Analytics Manager at SmartBear, you will lead the web analytics strategy and measurement across global web properties. Your responsibilities will include driving data-informed decisions through experimentation and insights, as well as ensuring privacy-compliant data collection and governance. - Define and maintain analytics measurement plans, KPIs, and dashboards for all SmartBear web properties - Produce regular insights reports for web, SEO, paid media, and product marketing stakeholders - Administer Google Analytics 4 configuration and properties, ensuring clean, reliable data collection - Manage Google Tag Manager containers, including governance, naming conventions, and quality assurance - Support A/B testing strategy from ideation through implementation and results analysis - Partner with UI/UX and development teams to implement tracking requirements using HTML, CSS, and JavaScript - Manage cookie consent implementations and ensure data collection complies with regional privacy laws You should have: - 6+ years in digital analytics, with 2+ years leading large-scale GA4 implementations - Expertise with Google Tag Manager 360, including server-side tagging and custom JavaScript variables - Proficiency in HTML, CSS, and JavaScript for troubleshooting and implementing tracking scripts - Advanced Excel or Google Sheets skills for ad-hoc analysis - Experience building and analyzing A/B and multivariate tests in platforms like VWO, Convert.com, or Optimizely - Strong skills in Looker Studio for dashboard creation and visualization - Experience with marketing operations tools and workflows - Excellent communication skills with the ability to transform data into compelling stories and recommendations - Understanding of 6sense or similar account-based marketing platforms Nice to have: - Experience with Tableau for advanced data visualization - Proven track record leveraging AI tools to expedite analysis and streamline workflows - Familiarity with privacy-focused consent management platforms - Exposure to SEO tools such as Ahrefs or Google Search Console - Prior experience in B2B SaaS or developer-focused products At SmartBear, we believe in making the technology-driven world a better place. We are committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve. With headquarters in Somerville, MA and offices across the world, we have won major industry awards, including B2B Innovators Award and BuiltIn Best Places to Work. Join us and grow your career while contributing to a positive work environment where celebrating differences leads to better outcomes. As a Senior Web Analytics Manager at SmartBear, you will lead the web analytics strategy and measurement across global web properties. Your responsibilities will include driving data-informed decisions through experimentation and insights, as well as ensuring privacy-compliant data collection and governance. - Define and maintain analytics measurement plans, KPIs, and dashboards for all SmartBear web properties - Produce regular insights reports for web, SEO, paid media, and product marketing stakeholders - Administer Google Analytics 4 configuration and properties, ensuring clean, reliable data collection - Manage Google Tag Manager containers, including governance, naming conventions, and quality assurance - Support A/B testing strategy from ideation through implementation and results analysis - Partner with UI/UX and development teams to implement tracking requirements using HTML, CSS, and JavaScript - Manage cookie consent implementations and ensure data collection complies with regional privacy laws You should have: - 6+ years in digital analytics, with 2+ years leading large-scale GA4 implementations - Expertise with Google Tag Manager 360, including server-side tagging and custom JavaScript variables - Proficiency in HTML, CSS, and JavaScript for troubleshooting and implementing tracking scripts - Advanced Excel or Google Sheets skills for ad-hoc analysis - Experience building and analyzing A/B and multivariate tests in platforms like VWO, Convert.com, or Optimizely - Strong skills in Looker Studio for dashboard creation and visualization - Experience with marketing operations tools and workflows - Excellent communication skills with the ability to transform data into compelling stories and recommendations - Understanding of 6sense or similar account-based marketing platforms Nice to have: - Experience with Tableau for advanced data visualization - Proven track record leveraging AI tools to expedite analysis and streamline workflows - Familiarity with privacy-focused consent management platforms - Exposure to SEO tools such as Ahrefs or Google Search Console - Prior experience in B2B SaaS or developer-focused products At SmartBear, we believe in making the technology-driven world a better place. We are committed to ethical corporate practices and social responsibility, promoting