Senior Web Analytics Manager

As a Senior Web Analytics Manager at SmartBear, you will lead the web analytics strategy and measurement across global web properties. Your role will involve driving data-informed decisions through experimentation and insights, as well as ensuring privacy-compliant data collection and governance. You will be part of the Web and Digital Experience team within the Marketing department, leveraging data to optimize experiences for millions of visitors across SmartBear's web properties. Key Responsibilities: - Define and maintain analytics measurement plans, KPIs, and dashboards for all SmartBear web properties - Produce regular insights reports for web, SEO, paid media, and product marketing stakeholders - Administer Google Analytics 4 configuration and properties, ensuring clean, reliable data collection - Manage Google Tag Manager containers, including governance, naming conventions, and quality assurance - Support A/B testing strategy from ideation through implementation and results analysis - Partner with UI/UX and development teams to implement tracking requirements using HTML, CSS, and JavaScript - Manage cookie consent implementations and ensure data collection complies with regional privacy laws - Stay current on privacy regulations (GDPR, CCPA) and maintain compliant tagging practices Qualifications Required: - 6+ years in digital analytics, with 2+ years leading large-scale GA4 implementations - Expertise with Google Tag Manager 360, including server-side tagging and custom JavaScript variables - Proficiency in HTML, CSS, and JavaScript for troubleshooting and implementing tracking scripts - Advanced Excel or Google Sheets skills for ad-hoc analysis - Experience building and analyzing A/B and multivariate tests in platforms like VWO, Convert.com, or Optimizely - Strong skills in Looker Studio for dashboard creation and visualization - Experience with marketing operations tools and workflows - Excellent communication skills with the ability to transform data into compelling stories and recommendations - Understanding of 6sense or similar account-based marketing platforms Additionally, SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities they serve. They are headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India. SmartBear has been recognized with major industry awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.,