Senior Ux Designer

About the role:

We are looking for a UX Designer with 6-8 years of experience to lead product design initiatives across Snapmints core lending and checkout journeys. This role offers the exciting opportunity to design intuitive, accessible, and scalable experiences for millions of first-time digital credit users across diverse Indian cities. The ideal candidate is deeply empathetic, analytical, and capable of designing experiences that are simple, inclusive, and scalable. You will work closely with Product, Engineering, Growth, and Research teams to define and deliver world-class user experiences that solve real-world problems in this space.

Responsibilities:

• Lead the design of UX for critical user journeys such as onboarding, checkout, repayment, and post-purchase flows, focusing on simplicity and conversion optimization.
• Conduct and synthesize user research (interviews, usability testing, behavioral analysis) to uncover actionable insights
• Proactively conduct and synthesize comprehensive user research (interviews, usability testing, behavioral analysis, analytics) to uncover actionable insights and define user problems.
• Translate product requirements and customer insights into wireframes, interactive prototypes, and high-fidelity designs.
• Collaborate closely with Product Managers and Engineers from conception to launch, defining solutions that balance critical user needs, ambitious business objectives, and technical feasibility.
• Champion inclusive design practices, specifically designing for diverse user personas including first-time digital credit users in Tier IIV cities
• Own, evolve, and advocate for Snapmint’s robust design system, ensuring consistency and efficiency across all platforms and products
• Contribute to the development of experimentation frameworks (A/B testing, user feedback loops)
• Actively contribute to the development and implementation of experimentation frameworks (A/B testing, multivariate testing, user feedback loops) to validate design hypotheses.
• Present and advocate for design decisions backed by data and research
• Clearly present, articulate, and advocate for design decisions, leveraging strong storytelling abilities backed by qualitative research and quantitative data.

Qualifications:

• 6–8 years of UX design experience in fast-paced, high-growth B2C product environments
• Proven track record of designing and launching mobile-first products with high user scale
• Deep understanding and practical application of UX principles, interaction design, information architecture, and usability standards.
• Expertise in Figma and proficient in other modern prototyping and collaboration tools such as Miro.
• Proficient in leading and executing both qualitative and quantitative user research methodologies, translating findings into actionable design improvements.
• Strong communication and stakeholder management skills, with the ability to articulate design rationale clearly to diverse audiences.
• Experienced in working in agile, cross-functional product squads
• Ability to thrive in a fast-paced, data-driven, and highly impactful environment