Senior Technical Content Writer

We are looking for a hands-on Sr. Content Writer with strong technical expertise in B2B IT. Youll be responsible for independently researching, writing, and optimizing high-quality content that powers Infojinis digital presence and demand-generation engine. This is a deeply individual contributor role where your ability to craft accurate, impactful, and engaging content will directly influence lead generation and brand positioning.

Key Responsibilities

Content Development (Primary Focus):

• Write website service pages, landing pages, blogs, whitepapers, case studies, playbooks, and nurture emails that speak to ICP pain points.

• Develop TOFU, MOFU, BOFU content assets that attract, educate, and convert mid-market and enterprise prospects. Research & Technical Accuracy:

• Conduct deep research on industry trends, competitor positioning, and emerging technologies.

• Collaborate with internal SMEs to transform technical inputs into compelling content.

SEO & Performance Alignment:

• Use SEMRush, Ahrefs, MarketMuse to identify keyword gaps and optimize on-page content for SERP, AEO, and LLM search discoverability. • Ensure content drives better session time, engagement, and lead contribution.

Analytics & Continuous Improvement:

• Track performance metrics for each content asset and iterate for better results. Skills & Qualifications

• 3–4 years of relevant B2B IT content writing experience (IT Services, SaaS, Consulting).

• Proven ability to produce technically sound yet engaging content independently.

• Strong knowledge of SEO & AEO best practices and hands-on experience with SEMRush, Ahrefs, MarketMuse.

• Familiarity with AI prompt engineering tools (Claude, Perplexity, ChatGPT) to speed up research and framework building.

• Excellent command over grammar, storytelling, and conversion-focused writing.

• PR & external communications experience (guest posts, thought leadership contributions) is a plus.

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