Senior Specialist, Marketing Analytics

As an Advanced Google Certified web analyst at Ryan, you will play a crucial role in planning and overseeing business intelligence and analytics strategies. Your primary responsibility will involve working closely with the Digital Marketing team to extract, interpret, and report on raw data, deriving valuable insights for internal stakeholders. Additionally, you will be responsible for developing and implementing analytics solutions, tracking key performance metrics to enhance business performance, and presenting insights to senior management. Key Responsibilities: - Create a positive team member experience - Provide data-driven insights for informed business decisions - Collaborate with internal SEO team to track organic traffic acquisition metrics - Activate and manage analytics, tagging, tracking, and reporting - Configure customized analytics reports and dashboards - Support the implementation of effective business intelligence strategies - Generate reports of findings and present them to senior management - Execute analytics projects to extract, manage, and analyze customer data - Configure UTM tagging for website and paid media performance - Apply statistics and data modeling for actionable business insights - Communicate and track key performance metrics - Identify business opportunities and ensure performance goals are met - Stay updated on industry best practices - Enforce company policies and procedures - Perform other duties as assigned Qualifications Required: - 3 - 5 years of experience in a Web Analytics position or similar role - Excellent communication and presentation skills - Results-driven with the ability to handle multiple projects and deadlines simultaneously - Strong interpersonal and time-management skills - Ability to foster relationships with staff across departments - Comfortable managing relationships with stakeholders and meeting deliverables - Attention to detail with a high degree of accuracy - Proficient in Google Tag Manager, Google Looker Studio, and Google Analytics - Familiarity with Salesforce B2BMA and other analytics tools - Proficient in Microsoft Office Suite, Pardot, and Salesforce - Proficient in business intelligence tools, software, and dashboards - Valid driver's license required As an equal opportunity employer, Ryan values diversity and inclusion. Join us to be a part of our Global Award-Winning Culture, Flexible Work Environment, and Rapid Growth Opportunities, among other benefits.,