Senior Specialist, Data Analytics

4 - 5 years

9 - 14 Lacs

Posted:9 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Work as a

    Senior Consultant

    , understanding clients analytics requirements and translating them into executable technical projects.
  • Create, interpret, and apply

    measurement frameworks

    to ensure accurate data tracking.
  • Develop

    Solution Design Reference (SDRs)

    , technical specifications, tag collection guides, and data layer recommendations.
  • Stay up-to-date and create

    Point of Views (POVs)

    on the latest trends or specific client requirements.
  • Implement analytics tags and marketing pixels using

    Adobe Launch Tag Manager

    .
  • Work with

    JavaScript, ES6, jQuery, HTML, CSS

    to capture required data from webpages.
  • Investigate and resolve discrepancies in

    Adobe Analytics reports

    .
  • Ensure

    best practices

    in tagging and validation.
  • Guide and mentor

    1-2 team members

    .
  • Communicate effectively with clients, stakeholders, and management.
  • Manage multiple projects/tasks efficiently while ensuring timely deliveries.
  • Log work hours accurately using the

    Clockify

    platform.
  • Support pre-sales efforts by estimating effort, creating proposals, and drafting

    Statements of Work (SOWs)

    .

We re looking for someone who has:

Mandatory Skills:

  • 4 to 5 years

    of experience with

    hands-on analytics implementation (tagging)

    in

    Adobe Launch

    and

    Adobe Analytics

    .
  • Experience with

    Consent Management Platforms (CMPs)

    such as

    OneTrust

    .
  • Experience in

    Web SDK implementation

    .
  • Proficiency in

    JavaScript, ES6, jQuery, HTML, and CSS

    .
  • Strong knowledge of

    Adobe Analytics

    .
  • Excellent

    Tag Validation Reports Validation

    skills.
  • Experience in

    Adobe Analytics Analysis Workspace

    and creating reports/segments.

Preferred Skills:

  • Hands-on experience with

    SQL basics, BigQuery, and Google Cloud Platform (GCP)

    .
  • Experience in

    Looker Studio dashboard creation

    .
  • Knowledge of other

    Tag Management Solutions (TMS)

    like

    Tealium, Google Tag Manager (GTM)

    .
  • Familiarity with

    Customer Data Platforms (CDPs)

    such as

    Tealium AudienceStream, BlueConic

    .
  • Knowledge of

    AngularJS, AJAX, front-end development

    .
  • Understanding of

    digital marketing ecosystems

    (SEO, Search, Social, Programmatic, Ad Operations, etc.).
  • Experience in

    A/B Test Configuration

    .

Soft Skills:

  • Excellent

    verbal and written communication

    skills.

Education:

  • Bachelor s or Master s degree

    in any discipline.

What success looks like in the role:

  • Successful implementation of

    Adobe Analytics and marketing tags

    across client projects.
  • Accurate

    data tracking and validation

    with minimal discrepancies.
  • Effective communication with

    clients and internal teams

    .
  • Continuous improvement and contribution to the

    Brainlabs Culture Code

    .
  • Providing guidance and mentorship to junior team members.

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Brainlabs

Digital Marketing / Advertising

London

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