Senior Salesforce Admin

Company Overview:Founded over 15 years ago, we are a trusted messaging leader for businesses around the globe. We work with customers from small, mid-size businesses to large global enterprises across industries including contact centres, financial services, higher education, retail, staffing, wellness and more. Our commitment to every customer is, We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition.Company Overview Video: HereCompany's Websitehttps://beconversive.comhttps://www.sms-magic.comSenior Salesforce AdminJob Overview

As the Salesforce Senior Administrator, you will lead the ongoing development and optimization of our Salesforce ecosystem. In this highly cross-functional role, you will collaborate closely with teams across the organization to identify needs, design solutions, and implement new business processes.

This position combines elements of a technical Project Manager, System Administrator, and Salesforce Developer. This role ensures seamless execution of Sales initiatives through process improvements, technology integrations, and data-driven decision-making. You will also be responsible for the day-to-day configuration, support, maintenance, and continuous improvement of the Salesforce platform and related tools used by our revenue organization.

Location: Pune (Work from Office)

Office Timings: 12 pm to 9 pm

Key ResponsibilitiesSalesforce Expertise and Platform Management

• Serve as the subject matter expert and primary point of contact for all Salesforce-related matters, including Sales Cloud and Service Cloud.

• Handle all core administrative functions, including user account maintenance and platform configuration.

• Stay current with Salesforce features, updates, and security trends, and advocate for their adoption to enhance innovation and operational efficiency.

• Work closely with marketing to optimize lead handoff and improve SQL to Won conversion rates

Lead Management & CRM Integration

• Manage data flow, lead/opp scoring, data hygiene, and CRM integrations between HubSpot & Salesforce to improve data flow, ensure consistency, and enhance team productivity.

• Support and manage integrations with finance, support and other systems using Salesforce as the central platform such as Zoho Desk, Insycle.

• Work closely with marketing to optimize lead handoff and improve SQL to Won conversion rates

Platform Development and Automation

• Implement new functionalities and automation using tools like Flows, custom objects, validation rules, Apex, and other declarative/custom development approaches.

• Collaborate with stakeholders and technical teams to design scalable solutions using a mix of native Salesforce capabilities and custom code.

Data Quality & Analytics

• Build and maintain dashboards & reports in Salesforce, HubSpot & Power BI

• Execute org cleanup and implement duplicate management best practices to maintain data integrity and system performance.

• Manage and optimize deployment processes in collaboration with different teams to ensure smooth transitions and minimal disruptions.

Documentation and Enablement

• Create and maintain detailed technical documentation for custom builds, configurations, and processes.

• Provide training and support for end users and team members on new features, tools, and best practices.

Team Development and Collaboration

• Contribute to the growth and maturity of the Salesforce team by offering constructive feedback and promoting skill development.

• Foster a collaborative team environment by sharing knowledge and facilitating learning opportunities.

Key Result Areas (KRAs) & Metrics

Number of SFDC issues resolved within SLAs.

Adoption of newly released Salesforce features.

Reduction in lead duplication and data errors.

Number of manual processes automated.

Data accuracy Improvement.

Number of critical dashboards delivered/maintained.

Number of documented SOPs or guides delivered.

End-user training sessions conducted or supported.

Requirements

Essential Requirements:

• 510 years of hands-on experience administering Salesforce, with a focus on Sales and Service Clouds, including work with Lightning components and advanced Salesforce configurations.

• Deep understanding of Salesforce architecture and platform best practices, with the ability to design and implement scalable solutions.

• Proven experience supporting sales and marketing processes, including lead and opportunity management, territory management, partner collaboration, and forecast modeling.

• Strong background in data analysis and reporting, with proficiency in Salesforce reporting tools and Power BI for generating business insights.

• Advanced Excel skills, including working with large datasets, pivot tables, VLOOKUPs, and complex formulas.

• Demonstrated analytical and problem-solving skills, with a track record of developing innovative solutions to address business challenges.

• Understanding of security principles and best practices related to Salesforce, with experience ensuring compliance with industry security standards.

• Exposure to HubSpot; expertise is not required, but prior experience working alongside working it is a plus.

Desired Requirements:

• Experience with API integrations and Salesforce integration tools (e.g., MuleSoft, Zapier, or similar).

• Exposure to Apex and Visualforce development is a plus, though not a core requirement.

• Demonstrated ability to lead cross-functional projects, mentor junior team members, and contribute to a collaborative and high-performing team culture.

• Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders across departments.

• A growth mindset with a passion for continuous learning and staying up to date with the latest Salesforce features, updates, and best practices.