Senior Sales Development Associate-LAND

Key Role Deliverables:

• Lead Generation: Qualify potential leads through various channels, including online research, networking, and industry events
• Lead Processing: Engage with prospects as leads come through the CRM system, and either accept or reject the lead. Accepted leads are converted into Identified Opportunities in the Sales Pipeline
• Pipeline Management: Manage and maintain the conversion of the accepted leads into the sales pipeline, ensuring timely followups and accurate tracking of these converted and accepted leads Sales Support: Introduce the Sales team or Relationship Manager and ensure a timely transition of the lead ownership (LAnD) to the opportunity ownership (Sales or CGT)
• Market Research: Conduct market research to identify new opportunities and stay updated on industry trends
• CRM Management: Maintain and update the CRM system with accurate and up-to-date information on leads and prospects
• Collaboration: Work closely with the Marketing and Product teams to align sales strategies with overall business goals
• Reporting: Prepare regular reports on lead generation activities, pipeline status, and sales performance

Prerequisites:

• Strong communication, strategic thinking and interpersonal skills
• Proficiency in CRM software (e.g., D365, Salesforce, HubSpot), digital marketing tools (e.g., Google Analytics, SEMrush), event management platforms (e.g., Eventbrite, Zoom) and Microsoft Office Suite
• Familiarity with lead generation tools, techniques and market research methodologies
• Ability to work independently and as part of a team
• Excellent organizational and time management skills
• Analytical mindset with the ability to interpret data and make informed decisions
• Strong understanding of sales processes
• Preferred experience in the Financial Services industry