Senior Retention Marketing Executive

Job Description

Position :- Senior Retention Marketing Executive Location :- 5-Days/week in Noida (On-site) Experience: 3–5 years (Gaming industry experience is a plus) Share your CV at: rohit.kumar@octro.com Job Description :- - Detail-oriented Retention Marketing manager to drive our efforts in improving customer lifecycle value. He/she will be responsible for planning, executing, and optimizing retention flows and campaigns to enhance customer engagement, drive repeat purchases, and increase overall LTV - Plan, implement, and manage automated retention flows across email, SMS, WhatsApp, and other relevant channels. - Execute retention campaigns around promotional events, seasonal topicals, and product-specific triggers to maximise customer engagement and revenue - Write compelling copy for flows and campaigns that resonate with different customer segments and drive action. - Collaborate with the creative team to get high-quality visuals and creatives developed for retention campaigns and flows - Analyse performance data regularly and suggest improvements to enhance open rates, CTR, conversions, and overall retention performance. Mandatory Requirements :- - Experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram) - 2-5 years of work experience with a focus on online marketing Successful track record in accelerating customer engagement, improving customer retention and optimizing the user funnel. - Sound knowledge in Google/FB Analytics, CleverTap, Webengage, Optimove and other digital tools. Show more Show less