Senior Product Marketing Specialist

Role Overview: As a Senior Product Marketing Specialist at Wolters Kluwer India, you will play a critical role in developing, executing, and scaling medical research and medical education products in the digital domain. Your responsibilities will include creating Go To Market (GTM) strategies for both B2B and B2B2C segments, owning the end-to-end product lifecycle, and collaborating with cross-functional teams to drive business growth. Your deep understanding of the medical research and medical education publishing domain will be essential in shaping the future of digital education products in the medical space. Key Responsibilities: - Develop and execute comprehensive Go To Market plans for both Medical Research and Education segments - Conduct detailed market research, customer analysis, and competitive insights - Create and refine product messaging and positioning - Monitor and analyze the competitive landscape - Track and report on key marketing metrics and KPIs - Partner with product development to incorporate customer needs - Coordinate product launch activities across departments - Analyze pricing strategies and suggest adjustments - Evaluate and respond to market changes and trends - Collaborate closely with sales and market research teams to understand market demands - Develop and execute B2B and B2B2C sales strategies - Engage with key clients, partners, and stakeholders to identify new business opportunities Qualifications: - Bachelor's degree in a relevant field; advanced degree preferred - Minimum 10 years of progressive experience in product marketing with a strong focus on digital medical research and education products - Experience owning a product's profit and loss (P&L) and successfully driving revenue growth - Excellent strategic thinking, problem-solving, and analytical skills - Strong leadership and team management skills - Exceptional communication and presentation skills - Entrepreneurial mindset with a passion for innovation - Knowledge of emerging trends and technologies in the medical education and Ed Tech space - Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively Additional Details: Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.,