Senior Performance Marketing Specialist eCommerce & Shopping Ads

As a Senior Performance Marketing Specialist at Digify Digital, you will play a crucial role in scaling performance campaigns for regional and global clients. You will be responsible for leading performance marketing strategy across Google Shopping, Meta, and eCommerce-focused campaigns. Your expertise in GA4 and analytics customization will be essential in planning, executing, and scaling campaigns with a focus on ROAS and customer acquisition. Additionally, you will collaborate with creative, content, and strategy teams to align performance with brand vision and prepare high-impact presentations for clients. Key Responsibilities: - Lead performance marketing strategy across Google Shopping, Meta, and eCommerce-focused campaigns - Expertise in GA4 and analytics customization - Plan, execute, and scale campaigns across DTC and retail brands focusing on ROAS and customer acquisition - Prepare and deliver high-impact presentations for clients - Conduct deep performance analyses, derive insights, and make data-backed optimizations - Collaborate with creative, content, and strategy teams to align performance with brand vision - Act as a trusted consultant to clients, representing the agency in meetings and presentations - Stay updated on industry trends and tools, particularly in shopping, AI, and automation Qualifications Required: - 5+ years of experience in performance marketing with a strong background in Google Shopping and eCommerce - Proven track record of scaling campaigns with a clear ROI impact - Client-facing experience with confidence in presenting, leading meetings, and managing relationships - Strong analytical skills and expertise in platforms like Google Ads, Meta, GA4, and Google Data Studio - Excellent presentation skills using PowerPoint, client decks, and performance reports - Proficient in budget management and forecasting - Bachelor's degree in Marketing, Business, or a related field - Certifications in Advanced Google Ads and Google Analytics are a plus,