Senior Performance Marketer

Role Overview: You are seeking a performance-driven leader with a passion for optimizing ad performance, mentoring a team, and driving substantial revenue growth. As the Paid Media Manager, you will be responsible for owning and scaling paid media across various platforms, leading a team of performance marketers, and conducting A/B tests to maximize Return on Ad Spend (ROAS) through Conversion Rate Optimization (CRO). Your decision-making process will be heavily data-driven, focusing on analytics tools like GA4, Looker, and UTMs. Collaboration with content and design teams will be crucial for developing high-performing ads. Key Responsibilities: - Own and scale paid media across platforms such as Meta, Google, and other advertising channels - Lead a team of performance marketers, providing guidance and mentorship - Conduct A/B tests on creatives, landing pages, and ad strategies for ROAS optimization - Utilize analytics tools like GA4, Looker, and UTMs for continuous campaign optimization - Collaborate with content and design teams to develop effective ad strategies Qualifications Required: - At least 3 years of hands-on experience in performance marketing - Strong team management skills - Proven track record of scaling ROAS-positive campaigns - Expertise in ad analytics, tracking, and attribution models - Profound understanding of audience psychology and conversion tactics (Note: No additional details about the company were present in the job description.),