Senior Performance Marketer

As a Senior Performance Marketing Specialist at Dermatouch, you will play a crucial role in scaling our digital growth by developing, managing, and optimizing Meta Ads & Google Ads campaigns to drive conversions. Your key responsibilities will include: - Developing, managing & optimizing Meta Ads & Google Ads campaigns to drive conversions - Tracking & analyzing key performance metrics (ROAS, CPA, CTR, CVR) for continuous improvements - Conducting A/B testing on ad creatives, audiences & bidding strategies - Leveraging Google Analytics & attribution models for data-backed decisions - Collaborating with teams to align paid media strategies with brand goals - Optimizing ad spends to maximize revenue & customer acquisition To be successful in this role, you should have the following qualifications: - Minimum 4+ years of experience in performance marketing - Hands-on expertise in Meta Ads & Google Ads with a proven track record of scaling campaigns - Strong analytical skills & experience with Google Analytics, UTM tracking & data-driven marketing - Background in D2C, beauty, personal care, or wellness brands is a plus - Familiarity with Shopify & first-party data strategies is a bonus If you are passionate about paid media and thrive on performance-driven growth, we would love to connect with you! Apply now and be part of our dynamic team at Dermatouch.,