Senior Paid Media Executive

You are a dynamic and self-driven candidate who will be responsible for working on projects related to Paid Media SEM, Display, and Social Media for various clients. You will be required to apply operational functions, management viewpoints, and organizational processes to ensure the success of each phase of the business. Your primary duties will include analyzing, tracking, and optimizing campaign performance metrics such as keyword/placement bids, daily/monthly budget caps, impression share, quality score, CTR, and conversion rate. Based on these metrics, you will be expected to make strategic recommendations to meet campaign goals and enhance performance continuously. Setting performance goals and objectives in collaboration with your mentor or supervisor will be crucial. You must ensure that budgets are spent within the designated daily and monthly limits. Additionally, you will assist senior team members in studying market needs, planning and executing product launches, and campaigns. Furthermore, you will be responsible for preparing monthly, quarterly, and yearly digital performance reports in coordination with various Media Brand teams. Staying updated on new technologies and advancements in digital marketing will be essential to your role. Developing proficiency in bidding strategies and aligning bids with marketing objectives and budgets to maintain desired search engine rankings will also be part of your responsibilities. You will analyze the competition and recommend and implement changes to stay ahead of competitors. Collaborating closely with other team members to achieve client goals will be a key aspect of your role. The ideal candidate for this position will have a minimum of 2 years of experience in a relevant field.,