Senior Media Manager

Role Overview

Key Responsibilities

Media Strategy & Planning

• Develop holistic media strategies aligned to brand objectives, funnel stages, and target audiences.
• Conduct audience research, competition analysis, benchmark studies, and platform mix recommendations.
• Build full-funnel media plans covering awareness, consideration, lead-gen, and conversion objectives.
• Craft media investment strategies, pacing plans, and KPI frameworks for measurable success.
  

Campaign Execution & Optimization

• Execute and optimize campaigns across Meta Ads Manager, Google Ads, DV360, YouTube, Programmatic, and other digital platforms.
• Manage large monthly spends while maintaining efficiency across CPAs, ROAS, CPLs, CACs, and retention metrics.
• Implement A/B tests, creative-performance testing, audience experimentation, and bid/budget scaling strategies.
• Troubleshoot delivery issues, pixel/config errors, conversion tracking challenges, and platform discrepancies.
  

Performance Analytics & Insights

• Build performance dashboards, weekly/monthly reports, and insights-backed recommendations.
• Analyze trends across channels, cohorts, creative performance, and customer journeys to optimize the funnel.
• Present clear, actionable narratives to clients showing impact, learnings, and next steps.
• Identify growth opportunities, automation potential, and new channels/platforms to test.
  

Client Ownership & Consulting

• Act as the performance lead for assigned clientsmanaging communication, strategy, and results end-to-end.
• Simplify complex media and data concepts into business-aligned narratives.
• Work closely with brand, creative, content, and tech teams to deliver integrated solutions.
• Lead quarterly/annual planning, forecasting, and pitch presentations.
  

Team Leadership & Collaboration

• Mentor and guide junior media executives/managers on planning, execution, and optimization.
• Conduct QA checks, provide training, and ensure best practices are followed.
• Collaborate with cross-functional teamscreative, analytics, content, and strategyto deliver cohesive outcomes.
  

What Makes You a Great Fit

• 34 years of hands-on performance marketing experience in an agency or growth-focused business.
• Expert-level understanding of Meta, Google Ads, and full-funnel performance.
• Strong analytical mindset with proficiency in Sheets/Excel, GA4, Looker/Data Studio, and attribution tools.
• Ability to manage large budgets, high-pressure timelines, and multi-platform campaigns.
• Confident communicator with the ability to lead client discussions.
• Bonus: experience in e-commerce, app marketing, programmatic platforms, or offline-to-online measurement.