Senior Media Buyer

You will be responsible for leading the digital media planning and buying efforts for Kapiva, a modern Ayurvedic nutrition brand. As a strategic media buyer, you will play a crucial role in executing high-budget branding campaigns to elevate the brand's presence and awareness. Your key responsibilities will include: - Strategizing, planning, and executing high-budget digital branding campaigns across various platforms such as Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms. - Defining clear campaign objectives and KPIs tied to brand metrics like reach, recall, engagement, and perception. - Building detailed media plans and forecasts aligned with brand goals, product launches, and seasonal marketing initiatives. - Collaborating closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery. - Monitoring campaign performance in real time, identifying optimization opportunities, and adjusting strategies to maximize impact. - Preparing and presenting well-structured performance reports with a strong focus on storytelling using data to highlight brand impact and learnings. - Building and maintaining relationships with media platforms, publishers, and agency partners. - Staying updated on industry trends, ad-tech developments, and evolving platform capabilities to drive innovation in brand media planning. Qualifications Required: - 3+ years of experience in digital media buying with a focus on branding/awareness campaigns. - Proven ability to manage large budgets (1 Cr+/month) and deliver measurable brand outcomes. - Deep expertise in Google Ads, especially YouTube and Display, for branding purposes. - Strong understanding of media strategy, audience segmentation, and brand metrics. - Excellent data analysis skills using platforms like Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets. - Exceptional storytelling and presentation skills to translate complex results into actionable insights. - Experience with programmatic media buying, DSPs, ad servers, and brand safety tools. - Prior experience in media agencies on digital executions. Preferred Skills: - Experience in FMCG/D2C categories or digital-first consumer brands. - Familiarity with third-party measurement solutions like Nielsen, MOAT, Brand Lift Studies. - Strong negotiation skills and experience managing vendor/platform relationships.,