Job
Description
As a Senior Marketo Associate at our company, you will play a crucial role in leading strategic automation initiatives, setting up or migrating Marketo instances, and driving campaign performance at scale. **Key Responsibilities:** - Lead the setup or migration of Marketo instances from other platforms. - Design and implement scalable lead lifecycle frameworks including scoring, routing, and nurturing. - Build reusable campaign templates and structures for enterprise-wide use. - Manage end-to-end strategy and execution of global Marketo campaigns. - Monitor and improve campaign performance using A/B testing and analytics. - Enhance audience segmentation, personalization, and engagement strategies. - Maintain optimal Marketo instance health by managing folder structure, asset hygiene, and field management. - Ensure data compliance, deliverability best practices, and privacy standards. - Create and maintain SOPs, documentation, and naming conventions for internal teams. - Conduct platform audits, develop automation roadmaps, and suggest enhancements. - Guide AI feature adoption within Marketo and integrated tools. - Act as a trusted consultant for internal and client stakeholders. - Drive enablement sessions, training, and ongoing support to ensure platform success. **Qualifications Required:** - 5-8 years of hands-on experience with Marketo. - Strong experience in Marketo instance setup or migration. - Proven ability to define and execute lead lifecycle strategies: scoring, routing, nurturing. - Proficient in creating scalable campaign frameworks and reusable global templates. - In-depth knowledge of segmentation, personalization, and engagement optimization. - Experience in managing email deliverability, A/B testing, and performance analytics. - Familiarity with data governance, privacy compliance, and deliverability standards. - Strong documentation and process implementation skills. - Ability to lead client calls, discovery sessions, and training workshops. - Insight into AI trends and integration opportunities within marketing automation. If you are someone who excels in a fast-paced environment, has expertise in Marketo, and can provide valuable insights to clients and internal stakeholders, we would be thrilled to have you join our team. Thank you for considering this opportunity with us. We look forward to hearing from you soon! As a Senior Marketo Associate at our company, you will play a crucial role in leading strategic automation initiatives, setting up or migrating Marketo instances, and driving campaign performance at scale. **Key Responsibilities:** - Lead the setup or migration of Marketo instances from other platforms. - Design and implement scalable lead lifecycle frameworks including scoring, routing, and nurturing. - Build reusable campaign templates and structures for enterprise-wide use. - Manage end-to-end strategy and execution of global Marketo campaigns. - Monitor and improve campaign performance using A/B testing and analytics. - Enhance audience segmentation, personalization, and engagement strategies. - Maintain optimal Marketo instance health by managing folder structure, asset hygiene, and field management. - Ensure data compliance, deliverability best practices, and privacy standards. - Create and maintain SOPs, documentation, and naming conventions for internal teams. - Conduct platform audits, develop automation roadmaps, and suggest enhancements. - Guide AI feature adoption within Marketo and integrated tools. - Act as a trusted consultant for internal and client stakeholders. - Drive enablement sessions, training, and ongoing support to ensure platform success. **Qualifications Required:** - 5-8 years of hands-on experience with Marketo. - Strong experience in Marketo instance setup or migration. - Proven ability to define and execute lead lifecycle strategies: scoring, routing, nurturing. - Proficient in creating scalable campaign frameworks and reusable global templates. - In-depth knowledge of segmentation, personalization, and engagement optimization. - Experience in managing email deliverability, A/B testing, and performance analytics. - Familiarity with data governance, privacy compliance, and deliverability standards. - Strong documentation and process implementation skills. - Ability to lead client calls, discovery sessions, and training workshops. - Insight into AI trends and integration opportunities within marketing automation. If you are someone who excels in a fast-paced environment, has expertise in Marketo, and can provide valuable insights to clients and internal stakeholders, we would be thrilled to have you join our team. Thank you for considering this opportunity with us. We look forward to hearing from you soon!
