Senior Marketo Associate Grazitti Interactive

6.0 - 10.0 years

0 Lacs

panchkula, haryana

On-site

As a Senior/Lead Marketing Automation Specialist with expertise in Marketo, you will be responsible for leading strategic automation initiatives, setting up or migrating instances, and enhancing campaign performance at scale. Your role will require a deep understanding of lead lifecycle strategy, campaign optimization, and marketing data governance. This position is ideal for individuals who excel in fast-paced environments and can provide guidance to both clients and internal stakeholders on best practices. Your key responsibilities will include leading the setup or migration of Marketo instances, designing and implementing scalable lead lifecycle frameworks, building reusable campaign templates, and managing end-to-end strategy and execution of global Marketo campaigns. You will be expected to monitor and improve campaign performance through A/B testing and analytics, enhance audience segmentation and personalization, and ensure optimal Marketo instance health. Additionally, you will play a crucial role in maintaining data compliance, deliverability best practices, and privacy standards. Your tasks will involve creating and maintaining standard operating procedures, documentation, and naming conventions for internal teams, conducting platform audits, developing automation roadmaps, and suggesting enhancements. You will also guide the adoption of AI features within Marketo and integrated tools, acting as a trusted consultant for both internal and client stakeholders. Furthermore, you will be responsible for driving enablement sessions, training, and providing ongoing support to ensure the success of the platform. Your expertise in Marketo, along with your strong communication skills and ability to lead client calls, discovery sessions, and training workshops, will be essential in this role. If you have at least 5-8 years of hands-on experience with Marketo, a proven track record in setting up or migrating Marketo instances, and a solid understanding of lead lifecycle strategies, this opportunity is perfect for you. Apply now to be a part of a dynamic team focused on driving marketing automation excellence.,

Posted 2 days ago

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