Job
Description
The Opportunity : We are seeking a highly experienced, motivated results-driven Head of Marketing / Senior Manager to lead our marketing efforts and help drive growth for our consulting product portfolio. The ideal candidate will have a proven track record of leading successful digital marketing campaigns and will be able to demonstrate their ability to drive growth and brand awareness through a range of channels. Key Skills and Experience : Develop and execute a comprehensive digital marketing plan to drive growth and increase brand awareness. Plan and execute email marketing and lead nurturing campaigns using HubSpot and MailChimp. Create and manage high-quality content, including blogs, white papers, case studies, and social posts. Manage and execute PPC, SEO/SEM and other campaigns, including Google Ads. Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure alignment and integration of marketing efforts with overall business goals. Analyse and report on marketing campaign performance and make recommendations for optimization and improvement. Stay up to date with industry trends and best practices and incorporate them into our marketing efforts. Brainstorm new and creative growth strategies, leveraging market and competitive research to inform decision-making. Develop strong analyst and media relations, building key relationships that enhance brand awareness and drive business success. Produce high-quality video content, working with freelance script writers, animators, our internal team, and video editors to create compelling and engaging content. Work closely with graphic designers to develop and refine visual presentations that convey our brand values and key messaging. Build and lead a marketing team, providing guidance and support to team members as needed to help them achieve their goals. Requirements : Bachelors degree in Marketing, Business Administration, or a related field. 12+ years of marketing experience, with experience in planning and executing digital marketing efforts. Strong knowledge of email marketing and lead nurturing best practices and tools, such as HubSpot and MailChimp. Experience with content creation and social media management, including blogs, white papers, case studies, and social posts. Experience with PPC, SEO/SEM, and other digital marketing campaigns, including Google Ads. Excellent written and verbal communication skills, with the ability to communicate complex concepts in a clear and concise manner. Strong analytical skills with experience using data to inform and optimize marketing efforts. Ability to work effectively in a fast-paced, dynamic environment, and to manage multiple projects and priorities.
