Senior Marketing Manager

Hiring a Senior Marketing Manager with 812 years of experience in the related domain

InovarTech is adynamic and innovative IT service and consulting company dedicated to providing cutting-edge solutions to our clients. With a focus on excellence, collaboration, and continuous improvement, we are committed to delivering superior results and fostering a positive and inclusive work environment.

This role is designed for a strategic and hands-on marketing leader who can drive the full spectrum of marketing functions ranging from brand building and digital strategy

to product positioning and customer engagement. The Senior Marketing Managerwill be responsible for planning, executing, and optimizing marketing initiatives that support business growth, enhance brand visibility, and generate qualified leads. The role

requires close collaboration with cross-functional teams including sales, product, and leadership to ensure alignment with business goals.

Responsibilities:

• Design and execute integrated marketing strategies across digital, content, brand, and product marketing streams.
• Conduct in-depth market research and competitive analysis to identify trends, customer needs, and whitespace opportunities.
• Lead brand development and ensure consistent messaging, tone, and visual identity across all platforms.
• Oversee digital marketing efforts including SEO, SEM, paid media, email campaigns, and website performance.
• Develop and manage a robust content marketing strategy including blogs, whitepapers, videos, and thought leadership.
• Drive product marketing initiatives include go-to-market planning, product positioning, and sales enablement.
• Plan and execute demand generation campaigns to attract, nurture, and convert leads across the buyer journey.
• Build and manage customer engagement programs such as loyalty campaigns, referral programs, and feedback loops.
• Collaborate with channel partners and sales teams to support co-marketing and partner enablement initiatives.
• Organize seminars and webinars with internal and external stakeholders, and represent the company in front of clients
• Track and analyze key marketing metrics to measure campaign effectiveness, optimize performance, and report ROI.
• Manage the marketing budget, ensuring efficiently location of resources and cost- effective execution.
• Manage the marketing budget, ensuring efficient location of resources and cost- effective execution.

Requirements and Skills:

• 8-12 years of progressive experience in marketing, preferably in IT services or technology sectors.
• Proven ability to take products or services from concept to market with measurable success.
• Strong command of digital marketing tools, analytics platforms, and CRM systems (e.g., HubSpot, Salesforce, Google Analytics).
• Experience in managing multi-channel campaigns and optimizing performance and ROI.
• Excellent storytelling, communication, and content development skills.
• Demonstrated ability to lead teams, manage stakeholders, and drive cross- functional collaboration.
• Experience in publishing or contributing to high-authority platforms is a plus.
• Strong analytical mindset with a data-driven approach to decision-making.
• Up to date with the latest marketing trends, tools, and best practices.

Key Result Areas:

Brand

• Growth in website traffic, search visibility, and social media following
• Increase in media mentions and brand engagement across digital platforms

Lead Generation:

• Volume and quality of leads generated through marketing campaigns
• Conversion rates from lead to opportunity and customer

Customer Acquisition:

• Number of new customers acquired
• Customer acquisition cost (CAC) and customer lifetime value (CLV)

Customer Engagement:

• Net Promoter Score (NPS) and Customer Satisfaction (CSAT)
• Social media engagement, reviews, and repeat purchase behavior

Marketing ROI:

• Return on marketing investment (ROMI)
• Attribution of revenue to specific marketing channels and campaigns

Additional Information:

• Competitive salary and performance-based bonuses
• Comprehensive health and accident insurance plans
• Professional development opportunities
• Flexible work arrangements
• 5-dayworkweek
• Fun and inclusive company culture