Senior Marketing Manager

Overview: We are looking for an experienced

Senior Marketing Manager

to drive our

product marketing

and digital engagement strategies.

In this role, you will lead digital marketing efforts with a strong focus on

social media, content-driven campaigns, and data-driven lead generation

to elevate our brand presence and customer engagement. The ideal candidate will have

hands-on experience in marketing SaaS or technology products

, with a deep understanding of digital marketing tools, automation, and analytics. This role requires a blend of

strategic thinking, creativity, and analytical skills

to craft compelling messaging and execute high-impact campaigns.

Responsibilities:

Develop and execute

comprehensive digital marketing strategies

that drive brand awareness, customer acquisition, and retention for our product offerings. Own and optimize our

social media presence, content strategy, and audience engagement across platforms

. Plan, implement, and analyze

multi-channel marketing campaigns

that align with our growth objectives and customer personas. Leverage

marketing automation tools

(HubSpot, Constant Contact, etc.) to drive lead nurturing, customer journeys, and personalized marketing. Collaborate closely with

Product, Sales, and Engineering teams

to position our products effectively in the market. Stay ahead of industry trends and competitor strategies, ensuring our marketing initiatives remain

innovative and competitive.

Measure and report

on marketing performance, using data-driven insights to optimize campaign effectiveness and improve conversion rates. Manage and mentor a team of marketing professionals, fostering a

culture of creativity, innovation, and performance.

Qualifications:

Bachelor s degree in

Marketing, Communications, or a related field.

7+ years of experience in digital marketing, preferably within a technology or product-driven company (SaaS, enterprise software, or IT solutions).

Hands-on experience with

marketing automation tools, CRM platforms, Google Analytics, SEO/SEM, and digital advertising.

Strong analytical mindset with a proven ability to use

data to optimize marketing performance

. Exceptional communication and storytelling skills, with the ability to create

compelling product messaging that resonates

with target audiences. Experience working in a

fast-paced, growth-oriented product environment

with cross-functional collaboration.

Demonstrated leadership skills

with a track record of mentoring and growing high-performing teams.