Senior Marketing Manager

In this senior role, as part of APAC Marketing, you'll be responsible for developing, executing, and optimizing the India DME Digital marketing strategy to meet the business bold goals for Creative Cloud and Document Cloud.

As a data-driven, B2C digital marketer with a deep understanding of the India market, you'll build breakthrough marketing ideas that inspire audiences; encourage product adoption and build long-term value. You're a customer-focused marketer and can deliver in a fast-paced, matrix organization.

What you'll do

• Formulate and drive India marketing strategies that drive awareness, engagement, and conversion for the Adobe Creative Cloud and Acrobat portfolios.
• You will lead and implement full-funnel marketing programs in partnership with cross-functional teams from Media, PR & Social, Lifecycle Marketing & Adobe.com. You are also a strategic partner to the Product Marketing and Go-to-Market teams, working together to deliver against annual strategies and business goals.
• Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and marketing KPIs.
• Collaborate cross-functionally and develop strong working relationships across the organization to optimize consumer journeys, set-up new strategic partnerships and create breakthrough content and messaging.
• Project management of campaign launches including managing creative agencies while communicating details and timelines to cross functional teams and business leads.
• Run forecasts and budget for your marketing programs in connection to quarterly and annual plans. Take accountability for budget and performance to plan against defined metrics.
• Play a key role in quarterly business and marketing reviews, defining the narrative for India and influencing the Executive team to again agreement on strategic shifts and trade-offs.
• Use data analytics and market insights to identify key drivers for growth and optimization.
• Know our products and our customers.

What we're looking for

• Proven track record of delivering significant business growth through marketing programs.
• 10+ years of B2C digital marketing experience working on software/technology brands with deep understanding of digital marketing in India.
• Strong analytical and data-driven decision-making skills.
• Clear communicator.
• Exceptional critical thinking, with the ability to translate market insights into actionable marketing strategies focused on outcomes.
• Deep experience working on full-funnel campaigns including digital, social media, influencer marketing and trans-creation of global campaigns for local markets.
• Experience working with agencies to craft compelling messages that captivate audiences and offer them compelling solutions.
• Customer-first approach. Understand their needs and motivations to build outstanding experiences and successful customer journeys.
• Balance creative inspiration with a strong commercial understanding.
• Excellent project management skills and the ability to work in a fast-paced environment, with attention to detail.
• Navigate a matrix organization and be able to influence people at all levels of the organisation.
• Relevant bachelor's degree required.
• Knowledge of Adobe products highly desirable.
• Proficient spoken and written English, additional languages for India valued.