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Senior Marketing Analytics Associate

Senior Marketing Analytics Associate

2 - 5 years

12 - 17 Lacs

gurugram

Posted:None| Platform:

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Skills Required

css data analysis presentation skills javascript html digital marketing digital analytics adobe analytics google adwords marketing automation marketing online marketing marketing analytics search engine marketing json google analytics sem seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

What you’ll do
:

Manage and configure Adobe Experience Platform Tags to ensure accurate, scalable and privacy-compliant data collection across digital properties.

Serve as a backup and support resource for Adobe Analytics implementation, including variable mapping, report suite management and validation of tracking accuracy.

Troubleshoot and resolve tag firing issues, data layer inconsistencies, and integration challenges across Adobe and third-party platforms.

Collaborate with an external agency to oversee some tag deployment, QA processes, and implementation timelines, ensuring alignment with technical and business requirements.

Continuously optimize tagging architecture and data layer design to improve data accuracy, reporting capabilities and insight generation for marketing and product teams.

Support the implementation and management of OneTrust for website consent and privacy compliance, ensuring adherence to global data protection regulations and maintaining a secure user experience.

Support AI-driven initiatives by leveraging analytics insights to improve customer engagement and marketing automation.

Continuously research and recommend emerging trends and innovations in digital analytics and data collection methodologies.

What you’ll bring:

Bachelor’s degree required in Marketing, Analytics or Engineering

At least 5 years of relevant experience in business at a B2B company

Experience working with cross-functional global teams

Rich experience in web analytical tools Adobe Analytics and Experience/Launch and familiarity with other marketing technologies such as Google Analytics

Intermediate knowledge in JavaScript, HTML/CSS, and/or JSON, with practical experience applying these skills in tag management platforms to configure, troubleshoot and optimize tracking implementations

Strong proficiency with data analysis and presentation skills

Have a foundational understanding of AI concepts and experience with tools

A team player with strong attention to detail and data integrity

Ability to take direction and provide strategic insight

Excellent problem-solving and prioritization skills, with the ability to work independently

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Senior Marketing Analytics Associate