Senior Manager To Vice President Marketing

Role & responsibilities

yarn, woven fabrics, knitted fabrics, and grey & dyed knitted and woven fabrics

Key Responsibilities

1. Strategic Marketing & Business Leadership

• Define and execute long-term marketing and growth strategies for

  yarn and fabric businesses

  aligned with organizational objectives.
• Lead expansion plans for domestic and export markets by identifying high-growth regions, customer segments, and application areas.
• Drive business through strategic pricing models, margin optimization, and value-based selling.
• Develop brand positioning and market differentiation for commodity and value-added products.

2. Customer Strategy & Key Account Management

• Build and manage relationships with

  key domestic and international customers

  including brands, buying houses, large mills, garment manufacturers, and global sourcing teams.
• Lead key account strategy, contract negotiations, and long-term supply agreements.
• Represent the organization in high-level customer meetings, industry forums, and trade fairs.
• Mentor and guide the sales and marketing teams to enhance capability and performance.

3. Product Portfolio & Innovation Leadership

• Drive go-to-market strategy for

  yarns, woven fabrics, knitted fabrics, and processed fabrics (grey & dyed)

  .
• Work closely with product development, R&D, and design teams to launch innovative and value-added products.
• Lead the promotion of sustainable and specialty products such as Tencel, Modal, Viscose, Organic Cotton, Recycled Polyester, and functional fabric finishes.
• Align product offerings with global trends in performance textiles and sustainability.

4. Market Intelligence & Business Planning

• Monitor global and domestic market trends in yarns and fabrics including

  counts, blends, constructions, finishes, and performance attributes

  .
• Oversee competitor benchmarking, pricing intelligence, and demand forecasting.
• Lead preparation of business plans, annual budgets, sales forecasts, and management reports.
• Identify new business opportunities in emerging fibres, technical textiles, and value-added fabric segments.

5. Cross-Functional Leadership & Execution

• Act as the strategic link between

  marketing, production, sourcing, quality, processing, and logistics teams

  .
• Ensure customer requirements are translated into actionable production and delivery plans.
• Drive continuous improvement in customer service, delivery performance, and quality standards.
• Support operational excellence and supply chain optimization initiatives.

Qualifications & Experience

• Education:

  B.Tech / M.Tech in Textile Technology.

• Experience:

  Minimum 15 20 Years.
• Proven experience in handling

  domestic and international markets

  across yarns, woven fabrics, knitted fabrics, and processed fabrics.

Core Skills & Competencies

• Deep technical expertise in

  spinning, weaving, knitting, dyeing, and finishing processes

  .
• Strong strategic thinking, leadership, and team development skills.
• Excellent negotiation, stakeholder management, and presentation abilities.
• High commercial acumen with strong understanding of costing, margins, and market dynamics.
• Proficiency in

  CRM, ERP systems, sales analytics, and business reporting tools

  .