Job Description

Role & responsibilities We are looking for an experienced SEO Manager to join our dynamic marketing team. As the SEO Lead, you will play a key role in shaping and executing our search engine optimization & app store optimisation strategy to drive high-quality traffic, generate qualified leads, and contribute directly to revenue growth. You will be responsible for managing all aspects of our SEO efforts, from on-page optimization to content strategy and technical SEO, ensuring we meet targets for organic lead generation. Key Responsibilities: - SEO Strategy Development & Execution: Develop and implement a comprehensive SEO strategy focused on generating qualified B2B leads for our SaaS offerings. Prioritize SEO initiatives that will drive targeted traffic, increase conversions, and meet revenue goals. Website Optimization: Perform regular audits to ensure on-page and off-page SEO best practices are followed across the website, ensuring alignment with SEO goals and industry standards. Keyword Research & Content Strategy: Conduct in-depth keyword research to identify high-value search terms that align with buyer personas, customer pain points, and business objectives. Collaborate with content and product teams to develop compelling, SEO-friendly content that drives leads. Technical SEO Leadership: Oversee the technical SEO aspects of the website, including optimizing site architecture, improving load times, ensuring mobile-friendliness, and working with developers to resolve any technical issues that may impact SEO performance. Analytics & Performance Reporting: Regularly monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, and others. Provide actionable insights to improve traffic, lead conversion rates, and overall site performance. Lead Generation Focus: Optimize content and landing pages to drive conversions, working closely with the sales and marketing teams to ensure that SEO efforts align with broader business goals and lead generation targets. Competitive Analysis: Monitor competitors SEO strategies and identify opportunities for differentiation, helping to ensure that Vyapar maintains a competitive edge in search engine results. Stay Current with SEO Trends: Keep up-to-date with the latest trends, algorithm updates, and SEO best practices to ensure continuous improvement and long-term success of our SEO strategy. Required Skills & Experience: -Minimum 8+ years of experience in SEO, with at least 2 years in a managerial role, preferably in a B2B SaaS or technology company. Demonstrated success in driving organic traffic and generating leads through SEO in a B2B context Proven Track Record: Demonstrated success in driving organic traffic and generating leads through SEO in a B2B context. Technical SEO Expertise: In-depth knowledge of technical SEO, including site structure, indexing, crawling, page speed, mobile optimization, and troubleshooting technical issues. Keyword Research & Analytics Tools: Strong proficiency in keyword research and SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.) to track, analyze, and report SEO performance. Content Strategy: Experience in developing and executing content strategies that drive organic traffic and lead generation. Ability to work closely with content creators and marketers to produce SEO-optimized content. B2B SaaS Understanding: Familiarity with the B2B SaaS landscape, buyer journey, and lead generation strategies within a SaaS context. Leadership & Collaboration: Proven leadership abilities with experience working in cross-functional teams. Ability to influence, mentor, and guide team members to drive success.