Senior Manager Sales & Marketing (EdTech For B2B)

Senior Manager Sales & Marketing (EdTech for B2B)

Location: HSR Layout, Bangalore (In-Office)

Experience: 5+ years in Sales & Marketing; EdTech/Higher Education preferred

Job Summary

Join a fast-growing EdTech platform shaping India's next-gen career readiness solutions for students and institutions.

As Senior Manager Sales & Marketing, lead the entire sales and marketing charterfrom strategy to execution and measurable growth. Build and manage acquisition pipelines, partnerships, and integrated campaigns across B2B/B2C education markets. Youll own business targets, drive GTM plans, and oversee performance reporting, collaborating tightly with product and operations teams.

The ideal candidate excels at revenue ownership, digital and offline funnel management, lead-gen, and strategic execution. A proven, data-driven leader, comfortable with full autonomy and cross-functional stakeholder management.

Key Responsibilities

• Drive sales and marketing strategies for institutional and student acquisition.

• Build partnerships with colleges, universities, and industry mentors.

• Achieve sales targets through structured outreach and negotiation.

• Design and execute GTM campaigns (digital, on-ground) to grow enrollments and partnerships.

• Oversee lead generation, conversion quality, and marketing funnel performance.

• Track dashboards, KPIs, and campaign metrics via CRM & Google Sheets.

• Collaborate with cross-functional teams to deliver results that match sales promises.

• Present actionable performance reports to leadership.

• Manage external vendors, junior team members, and marketing resources.

Key Skills

Skill/Keyword Experience/Focus

EdTech Sales Manager 5+ years, B2B/B2C education

Sales & Marketing Leadership Strategy, execution, autonomy

Go-To-Market (GTM) Strategy Digital, on-ground campaigns

Revenue Ownership Targets, pipeline management

Institutional & Student Acquisition Partnerships, colleges, universities

Lead Generation & Funnel Management Digital/offline, conversions

Cross-functional Collaboration Product, marketing, operations