Senior Manager Marketing/ Customer Relationship/ Super Market Stores

Senior Manager Marketing/ Customer Relationship/ Super Market Stores

Senior Manager Marketing/Customer Relationship/Super Market Stores

Roles and Responsibilities

• Sales Generation:

• Develop and execute

  marketing strategies and campaigns

  to drive sales across all channels, including physical stores and online platforms.
• Analyze

  sales performance and market trends

  to identify opportunities for growth and optimization.
• Collaborate with the category team to ensure alignment between marketing efforts and sales objectives.

• Marketing Budgeting:

• Develop and manage

  annual marketing budgets

  in line with company goals and financial targets.
• Monitor and optimize

  marketing expenditures

  to ensure efficient allocation of resources and minimize Customer Acquisition Cost (CAC).
• Conduct regular budget reviews and adjustments based on performance and market dynamics.

• Customer Acquisition:

• Implement targeted

  marketing campaigns and initiatives

  to attract and acquire new customers across diverse demographics.
• Utilize

  market research and customer insights

  to identify key customer segments and optimize acquisition strategies.
• Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts accordingly.

• Customer Retention and Loyalty:

• Develop and implement strategies to enhance

  customer satisfaction, retention, and loyalty

  .
• Manage

  customer loyalty programs and initiatives

  to drive repeat purchases and increase customer lifetime value.
• Monitor

  customer feedback and sentiment

  to identify areas for improvement and implement solutions to enhance the customer experience.

• Brand Building:

• Develop and execute

  brand-building strategies

  to enhance brand awareness and equity across all touchpoints.
• Ensure

  consistency in brand messaging, visual identity, and customer experience

  across physical and digital channels.
• Collaborate with internal teams and external partners to develop compelling brand campaigns and initiatives.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field

  .

• 5 to 8 years of experience in Retail FMCG Marketing

  .

Skills

• Expertise in marketing strategy, planning, and execution

  .
• Proven experience in

  Sales Generation, Marketing Budgeting, Customer Acquisition, Customer Retention and Loyalty, and Brand Building

  .
• Experience in

  Store visit, store operations, and Marketing

  , particularly within

  super market stores

  or similar retail environments (e.g., Health & Glow).
• Experience in

  digital marketing and social media management

  .

• Excellent written and verbal communication skills

  .
• Experience in

  brand management and market research

  .
• Demonstrated ability in

  New Store Openings - Launch/Activations

  and driving

  Existing Stores Performance boost Activations at the Store

  .
• Proficiency in

  New Product Launch, Visual Merchandize, Offers & Campaigns - Growth Marketing - Loyalty & Retaining Festive Activations - South Brand Campaign

  .

• Strong analytical capabilities and data-driven decision-making skills

  .
• Experience in

  managing teams

  and working collaboratively with cross-functional teams.

• Familiarity with the organic and natural products industry

  is a plus.