Senior Manager Marketing and Customer Relationship

Senior Manager Marketing and Customer Relationship

This is a full-time, on-site role for a Senior Manager Marketing and Customer Relationship. This role will be responsible for managing our brand and image, driving sales and traffic, and creating marketing plans to increase customer engagement and loyalty. The manager will work closely with other cross-functional teams and collaborate with external agencies and vendors.

• Develop and execute

  marketing strategies and campaigns

  to drive sales across all channels, including physical stores and online platforms for

  Sales Generation

  .
• Analyze

  sales performance and market trends

  to identify opportunities for growth and optimization.
• Collaborate with the category team to ensure alignment between marketing efforts and sales objectives.
• Develop and manage

  annual marketing budgets

  in line with company goals and financial targets for

  Marketing Budgeting

  .
• Monitor and optimize

  marketing expenditures

  to ensure efficient allocation of resources and minimize CAC.
• Conduct regular

  budget reviews and adjustments

  based on performance and market dynamics.
• Implement

  targeted marketing campaigns and initiatives

  to attract and acquire new customers across diverse demographics for

  Customer Acquisition

  .
• Utilize

  market research and customer insights

  to identify key customer segments and optimize acquisition strategies.
• Evaluate the

  effectiveness of customer acquisition channels

  and adjust marketing efforts accordingly.
• Develop and implement

  strategies to enhance customer satisfaction, retention, and loyalty

  for

  Customer Retention and Loyalty

  .
• Manage

  customer loyalty programs and initiatives

  to drive repeat purchases and increase customer lifetime value.
• Monitor

  customer feedback and sentiment

  to identify areas for improvement and implement solutions to enhance the customer experience.
• Develop and execute

  brand-building strategies

  to enhance brand awareness and equity across all touchpoints for

  Brand Building

  .
• Ensure

  consistency in brand messaging, visual identity

  , and customer experience across physical and digital channels.
• Collaborate with internal teams and external partners to develop

  compelling brand campaigns and initiatives

  .

Qualifications:

• Bachelor or Master degree in Marketing, Business Administration, or related field

  .

• 5 to 8 years of experience in Retail FMCG Marketing

  .

Skills:

• Expertise in marketing strategy, planning, and execution.
• Experience in Store visit store operations and Marketing.
• Experience in digital marketing and social media management.
• Excellent written and verbal communication skills.
• Experience in brand management and market research.
• Experience with New Store Openings - Launch/Activations, Existing Stores Performance boost Activations at the Store.
• Experience with New Product Launch & Visual Merchandize Offers & Campaigns - Growth Marketing - Loyalty & Retaining Festive Activations - South Brand Campaign.
• Strong analytical capabilities and data-driven decision-making skills.
• Experience in managing teams and working collaboratively with cross-functional teams.
• Familiarity with the organic and natural products industry is a plus.