Senior Manager - Customer Marketing

Role Responsibilities

Outlet management

• Conduct market recee with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance and upkeep at vendor outlets as well as

acknowledgement and clearance of the bills as per PO

• Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc
• Collate and update TSEs & TLs monthly Scores in online & offline Portal
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

Brand communication and visibility

• Help SCMM develop brand communication options at various channels as per brand imperatives.
• Co-ordinate with vendors to oversee execution of signage in the state.
• Execute agrees visibility strategy and track and monitor visibility execution
• Responsible for the choice of outlets for implementation along with the Sales team.
• Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

Budget

• Coordinate with the manpower agency for various activities eg. claim settlement etc.
• Ensure accurate spend of budgets at the state level.

Analytics

• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
• Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

Train promoters for optimum performance

• Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
• Induct and train the promoters as per incentive schemes
• Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Experience / Skills Required

• MBA in Sales and Marketing
• 5-7 years experience in FMCG / Alco-Bev sales
• Planning, execution and review
• Analytical & reasoning skills
• Communication & negotiation skills
• ROI Orientation
• Vendor Management

Best Suited For Someone Who

• Believes in perfection when it comes to execution
• Inclination to spend majority of time in the market
• Good at networking