Senior Manager - Creative Lead

Optum

7 - 12 years

10 - 15 Lacs

Gurugram

Posted:1 day ago| Platform:

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Skills Required

adobe creative cloud css ux adobe xd user interface designing branding cms visual communication photoshop graphics dams marketing visual design ui portfolio graphic designing html web designing corel draw illustrator

Work Mode

Work from Office

Job Type

Full Time

Job Description

Primary Responsibilities:

Lead endtoend design development for multichannel content (digital/social, email/SMS, direct mail, thought leadership, event/executive materials), translating briefs into highquality visual assets and templates
Define visual systems (layout, component libraries, iconography, motion standards) and ensure consistency with Optum Brand Guidelines and cobranding rules; steward accessibility and compliance requirements across deliverables
Partner with content managers and copywriters to establish scalable design patterns for modular content, personalization variants, and onbrand adaptation across B2B, B2C, and B2Provider audiences
Own design QA, version control, and approvals-ensuring accuracy, readability, and regulatory guardrails (ex- HIPAA-sensitive contexts)
Collaborate with campaign, program managers, and analytics teams to set measurementready creative (UTMs, trackable formats, alt text) and iterate based on performance insights
Create event experiences (booth screens, session decks, brochures/leavebehinds, executive narratives) and demo flows; optimize assets for pre, in, and postevent journeys
Champion access to enterprise assets (brand templates, layout guides) and contribute improvements to shared design resources and DAM/CMS libraries
Mentor junior designers
Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

Portfolio showing multichannel work (digital/social, email/DM, events, video graphics, thought leadership) and measurable outcomes
Expert proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and presentation tools; working knowledge of DAM/CMS, accessibility standards (WCAG), and production specs.
Demonstrated ability to systematize design (component libraries, templates) and drive consistency across channels and audiences
Proven solid collaboration skills with copy, product marketing, and campaign operations; comfortable with stakeholder reviews and executive feedback

Preferred Qualifications:

BA/BS in Design, Visual Communication, or related field; motion/interactive design experience
7+ years of brand and marketing design in enterprise/regulatory environments; Healthcare or complex B2B and B2C experience

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