Senior Manager – Branded Content Sales

About the Role

We’re looking for a go-getter with a strong branded content sales mindset — someone who can turn creative storytelling into tangible revenue outcomes. This role blends creativity with commercial ownership across TV and digital platforms.

Key Responsibilities

• Conceptualize and pitch branded content, AFPs, and IP-led formats that align with client marketing goals.
• Drive revenue growth for the region through innovative, integrated content offerings.
• Build and nurture long-term relationships with clients, agencies, and brand decision-makers.
• Own the ideation-to-delivery lifecycle of branded content across TV, digital, and social platforms.
• Create and grow network-owned IPs that can be monetized across categories and markets.
• Develop Advertiser Funded Programs (AFPs) with measurable brand impact.
• Collaborate with editorial, production, digital, marketing, and legal teams for seamless execution.
• Stay ahead of market trends and audience behavior to shape future-ready content opportunities.

Required Skills & Qualifications

• Experience

  : 8–12 years in branded content sales, media sales, or integrated marketing roles with a proven revenue track record.

• Revenue Mindset

  : Strong focus on business outcomes, deal structuring, and client ROI.

• Commercial & Creative Balance

  : Ability to blend brand strategy with content innovation for measurable business impact.

• Client Partnership

  : Excellent pitching, negotiation, and presentation skills with senior stakeholders.

• Market Understanding

  : Awareness of digital and broadcast ecosystems, ad models, and branded storytelling formats.

• Execution Ownership

  : Ability to manage end-to-end project delivery with accountability on timelines, quality, and client satisfaction.

• Personality Fit

  : Go-getter with a sharp sales mindset and a passion for driving branded content revenue.