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Lumel Technologies
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Senior /Lead Marketing Analyst

Senior /Lead Marketing Analyst

Lumel Technologies

3 - 5 years

5 - 7 Lacs

Chennai

Posted:2 days ago| Platform:

Apply

Skills Required

Content management Integrated marketing Email marketing Social media Wordpress SEO Business intelligence Analytics CRM Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Marketing Manager / Senior Marketing Analyst (B2B SaaS)

Location:

Chennai (Work From Office)

Experience:

3-5 Years

Industry:

B2B SaaS / Product Development

Employment Type:

Full-time

About Us

We are a fast-growing product/engineering company with a focus on delivering impactful business intelligence and analytics solutions. As we scale, we are looking for a talented

Senior/Lead Marketing Analyst

to join our collaborative marketing team and drive integrated marketing efforts across channels.

Role Overview

This role is ideal for a

marketing professional with 3-5 years of experience in B2B environments

, particularly within SaaS. You will play a hybrid role combining

strategic input with hands-on execution

to manage content marketing, email campaigns, website updates, and more.

Key Responsibilities

Plan and execute
email marketing campaigns
using Salesforce (or equivalent CRM platforms).
Manage
website content and updates
using CMS tools like WordPress.
Create and publish a wide range of content including
blog posts, eBooks, and video content
.
Lead or support
organic social media campaigns
, particularly for LinkedIn and other B2B platforms.
Implement
SEO best practices
to enhance web visibility and organic reach.
Support
YouTube content management and video marketing efforts
.
Collaborate with cross-functional teams to align messaging and branding across marketing assets.
(Bonus) Plan and execute
paid advertising campaigns
via LinkedIn Campaign Manager or other platforms.
Leverage
generative AI tools
to enhance content creation and campaign efficiency.

Required Skills & Experience

3-5 years of
B2B marketing experience
(SaaS preferred).
Strong working knowledge of
Salesforce
(or similar CRM) for campaign execution.
Hands-on experience with
WordPress or similar CMS platforms
.
Proven ability to create marketing content:
blogs, eBooks, video scripts
, and more.
Understanding of
SEO fundamentals
and content optimization strategies.
Experience managing or contributing to
organic social media campaigns
on LinkedIn.
Exposure to
video content platforms
like YouTube, including basic optimization.
Familiarity with
generative AI tools
(e.g., ChatGPT, Jasper, Canva Magic Write).
(Nice to have) Experience running
LinkedIn paid campaigns or Google Ads
.

Why Join Us

Be part of a fast-paced, product-driven team where your work makes a direct impact.
Work on a wide range of marketing channels and initiatives.
Gain exposure to modern martech tools and content marketing strategies.
Enjoy a culture of collaboration, creativity, and continuous learning.

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