Marketing Automation (SFMC) || Senior Executive / Assistant Manager

Designation:

Location:

Experience:

Job Summary/Your Role in a Nutshell:

We are looking for an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist with strong hands-on expertise in campaign execution, Journey Builder, Automation Studio, SMS/EDM development, and reporting.

The ideal candidate should have deep experience managing end-to-end marketing automation activities, including building journeys, executing BAU and ad-hoc campaigns, implementing dynamic content, and ensuring high-quality QA across multiple brands.

This role requires a strong understanding of customer lifecycle marketing, segmentation, SFMC architecture, and the ability to collaborate cross-functionally in a fast-paced environment with tight campaign timelines.

What youll do:

• Build, execute, and manage EDM and SMS campaigns using Email Studio, Mobile Studio, and Journey Builder.
• Translate marketing briefs into executable SFMC workflows and campaigns.
• Work on audience segmentation, filters, exclusions, and data extensions.
• Build and enhance SFMC journeys, including entry criteria, decision splits, wait steps, exit rules, and personalization.
• Apply and update brand templates across multiple journeys and campaigns.
• Coordinate closely with marketing, brand managers, QA teams, and content owners to ensure timely and accurate campaign deployment.
• Manage full QA cycles, including rendering checks, seed testing, link validation, and data validation.
• Support ad-hoc and recurring reporting, leveraging SFMC analytics and dashboards.
• Troubleshoot delivery issues, segment issues, and content rendering challenges.
• Optimize journeys and campaigns for improved engagement, conversion, and deliverability.
• Work with built-in workflow approvals, documentation, and versioning processes
• Ensure compliance with data privacy, anti-spam, brand standards, and SFMC governance practices.
• Collaborate with technical teams to resolve platform issues, data extension updates, or automation errors.
• Maintain best practices documentation and contribute to the continuous improvement of SFMC workflows.
• Participate in requirement discussions, planning meetings, and campaign review cycles.

What you need:

• Bachelor’s degree.
• 4–8 years of hands-on experience in Salesforce Marketing Cloud.
• Strong expertise in:
• Email Studio
• Mobile Studio (SMS)
• Journey Builder
• Automation Studio
• Contact Builder & Data Extensions
• Good understanding of customer lifecycle marketing and campaign operations.
• Experience working with datasets, segmentation, filters, queries, and subscriber management.
• Working knowledge of AMPscript for personalization and dynamic content.
• Strong understanding of SFMC QA processes and campaign governance.
• Ability to manage multiple BAU and ad-hoc requirements in parallel.
• Excellent communication skills for stakeholder coordination.
• Strong attention to detail, structured approach, and adherence to established processes.
• Ability to troubleshoot issues related to journeys, content, audience logic, and deliverability.

What sets you apart:

• Experience supporting multi-brand SFMC operations in high-volume environments.
• Knowledge of SQL for advanced segmentation and data manipulation.
• Experience with marketing automation, performance reporting and insights.
• Certification(s):

• Salesforce Marketing Cloud Email Specialist

• SFMC Administrator

• SFMC Developer (nice to have)

• Primary Skills: SFMC (must-have), Marketo (good to have)
• Familiarity with Agile methodologies, JIRA, and cross-functional workflows.
• Experience working with global teams and multiple time zones.

About TO THE NEW:

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation, digital marketing and digital analytics services to large enterprises in varied domains. We cover the full spectrum of Digital Marketing Services ranging from SEO, Social Media, Content Marketing to Marketing Automation and Digital Analytics.

Founded in 2008, TO THE NEW is one of the fastest-growing companies with a growth rate of over 60% since 2017. The company's passionate team of 2000+ “Newers” is spread across its headquarters in Singapore and delivery centres in Delhi, Dehradun, Dubai, NYC, and Sydney. TO THE NEW is an 8-times winner of the prestigious Great Place to Work award. The company has also been recognized as one of India's Top 100 Companies to Work For and is among the Top 50 IT Workplaces in India.

We take pride in our culture, driven by passion for making an impact through technology, and is backed by our emphasis on continuous learning. Get a sneak peek of our work culture here.