Senior Influencer Marketing Manager (Fitness)

As a Senior Manager Influencer Marketing (Fitness) at Mosaic Wellness, you will play a crucial role in leading and scaling fitness influencer partnerships to drive brand awareness, credibility, and conversions within the fitness community. Your deep understanding of the fitness creator ecosystem will be instrumental in developing high-impact collaborations that align with brand goals and ensure strong ROI and business impact. Here's what you will be responsible for: Key Responsibilities: - Develop and execute a robust influencer marketing strategy aligned with brand goals. - Build a roadmap for scaling influencer collaborations. - Lead and mentor a team of influencer marketing executives to foster a high-performance culture. - Identify and onboard high-impact influencers, content creators, and key opinion leaders (KOLs). - Cultivate long-term partnerships with influencers to ensure authenticity and sustained engagement. - Own the end-to-end execution of influencer-driven campaigns, from ideation to launch. - Set KPIs for influencer collaborations and track performance metrics like reach, engagement, conversions, and ROI. - Stay ahead of emerging social media trends, influencer marketing innovations, and competitor strategies. - Manage the influencer marketing budget effectively and ensure compliance with legal and regulatory guidelines. Qualifications Required: - 6-8 years of experience in influencer marketing, with at least 2 years in a leadership role. - Strong network and relationships within the fitness creator ecosystem. - Proven ability to manage large-scale influencer campaigns with a data-driven approach. - Exceptional negotiation, communication, and stakeholder management skills. - Experience with influencer marketing tools and platforms. - Ability to thrive in a fast-paced, high-growth D2C environment. At Mosaic Wellness, you will have the opportunity to lead influencer marketing in a fast-growing organization, work closely with top influencers, celebrities, and content creators, and be at the forefront of scaling influencer-led brand growth in India. Join us in shaping the future of digital health brands for elective health concerns.,