Senior Executive- Marketing

The Senior Executive- Marketing at Malabar Gold & Diamonds will be responsible for achieving marketing conversion targets through the execution of company marketing strategies. You will assist in collecting leads from various sources to build a database of potential customers. Accompanying the Marketing Manager on visits to high net worth customers to encourage purchases from Malabar will be a key aspect of your role. You will also make customer visits based on assigned leads, ensuring that visit details are updated in the CRM software. Updating showroom staff on relevant lead information in a timely manner and providing lead visit details to the tele caller for CRM software updates will be part of your responsibilities. Additionally, you will gather information on DNF data from wedding-related agencies, auditoriums, event management companies, salons, etc., and maintain a prospective customer database. Planning follow-ups with potential customers based on lead data, age, and other factors, as well as participating in-store sales to understand products, pricing, and customer preferences, are crucial tasks. You will also be involved in verifying applicants" eligibility for charitable schemes introduced by the organization as part of the CSR initiative. In terms of marketing, you will execute marketing campaigns at the store, conduct market surveys on competitors" counter sales, observe advertisements, and report any false propaganda by competitors. Monitoring the brand's online sentiment and managing online reputation to ensure a neutral/positive sentiment will also be part of your responsibilities. Supporting outdoor activities like hoardings and campaigns organized by the Group and reporting their status to superiors in a timely manner are essential. Ensuring that all activities are conducted according to Standard Operating Procedures, preparing regular and ad-hoc reports within specified timeframes, and actively seeking self-development opportunities are key aspects of the role. You will also be responsible for identifying training needs, completing mandatory training programs/certifications, and adhering to performance appraisal timelines. This position falls under the functional area of Retail Sales and is located in Latur, Maharashtra, India. The educational qualification required is Graduation, with an age limit of below 35 years and 6 to 8 years of experience. The salary range is as per industry standards in India.,