Senior Executive Marketing and Operations

Role Overview: As a Senior Executive in Marketing and Operations, you will play a crucial role in supporting the sales team by ensuring smooth day-to-day operations, maintaining data accuracy in CRM systems, generating reports, and assisting in Digital Marketing efforts to achieve revenue goals. Your analytical mindset, organizational skills, and eagerness to take on strategic operations responsibilities will be key in this role. Key Responsibilities: - Assist in tracking and maintaining sales processes to facilitate seamless team operations. - Ensure accurate documentation of leads, opportunities, and deals in the CRM system. - Identify process gaps and recommend improvements to the manager. - Manage day-to-day operations of CRM systems like HubSpot, Engage Bay, or similar platforms. - Maintain data hygiene and accuracy across all sales tools. - Provide support to sales team members on CRM usage and troubleshooting. - Prepare and update regular reports on sales metrics such as pipeline, conversion rates, and revenue trends. - Share insights with the sales team and management to facilitate decision-making. - Track key performance indicators and highlight any variances. - Collaborate with marketing to ensure proper tracking and handover of leads. - Coordinate with finance for accurate reporting and forecasting inputs. - Support customer success teams in ensuring smooth client transitions. - Develop demand and lead generation engines. - Engage in marketing outreach, webinars, seminars, and promotions. - Execute BTL activities and manage social media calendar and content. - Conduct industry-related needs assessments and SWOT analysis. Qualifications Required: - Bachelor's degree in Business, Marketing, Finance, or a related field. - 5-7 years of experience in sales operations, sales support, or a related function. - Proficiency in CRM systems such as HubSpot, Salesforce, Engage Bay, etc. - Strong analytical skills and familiarity with Excel/Google Sheets. - Good understanding of sales processes and pipeline management. - Attention to detail and strong organizational skills. - Ability to thrive in a fast-paced, deadline-driven environment. Additional Company Details: - Preferred Qualifications include exposure to SaaS, tech, or B2B industries. - Basic knowledge of BI/reporting tools like Power BI, Tableau, Looker is a plus. - Familiarity with sales methodologies is an added advantage. (Note: Job types include Full-time, Permanent) Benefits: - Health insurance - Paid time off - Provident Fund Work Location: In person,