Senior Executive

Job Title: Business Analyst Analytics (Full-Time) Location: Ahmedabad or Gurgaon (Hybrid) Band: A2 About the Role Join EXL s Analytics team as an Analyst or Consultant and play a key role in shaping data-driven marketing strategies for U.S. clients. In this role, you will dive deep into data, build predictive models, perform campaign analytics, and deliver actionable insights that drive measurable business outcomes. This opportunity is ideal for early to mid-career professionals looking to deepen their expertise in marketing analytics, predictive modeling, and data storytelling within a dynamic and collaborative environment. Key Responsibilities Develop predictive models and segmentation frameworks to optimize direct marketing Perform campaign analytics, including performance measurement, deep-dive analyses, and post-campaign evaluations Translate complex business challenges into clear, data-driven solutions Prepare and present client-ready insights to stakeholders Collaborate across teams to support data-driven decision-making Ensure timely delivery of high-quality analytical outputs Skills & Qualifications Bachelor s or Master s degree with 2+ years of relevant analytics experience Prior experience in the U.S. Insurance domain is a strong plus Proficiency in Python , SAS, Excel , SQL , and PowerPoint Experience with Tableau, PowerBI, or R is a plus but not mandatory Solid grasp of key ML techniques such as regression, decision trees and ensemble methods like XGBoost Strong communication skills with the ability to simplify complex findings Detail-oriented, self-driven, and eager to thrive in a fast-paced environment