Senior Executive- E-commerce Sales & Strategy

Job Title:

Location:

Experience Required:

Employment Type:

C.T.C Offered: Rs 6 to 7.5 LPA based on the candidates Sales competency

Role Overview:

We are seeking a dynamic and results-driven E-commerce Executive to lead and manage our

end-to-end online business strategy and operations. This role involves overseeing e -commerce

platforms, driving digital sales performance, and enhancing customer experience. The ideal

candidate will be responsible for aligning online sales goals with broader business objectives,

while also managing daily e-commerce activities, campaign planning, and strategic growth

initiative

Role & responsibilities

E-commerce Operations & Sales Strategy:

• Manage the complete lifecycle of e-commerce operations including inventory control,

product catalog management, order processing, logistics coordination, and returns

handling.

• Develop and execute comprehensive e-commerce sales strategies tailored to different

platforms (brand website, third-party aggregators, marketplaces) to drive revenue and

customer acquisition.

• Monitor daily sales performance, traffic, and conversion data; prepare reports to

evaluate and improve campaign effectiveness and ROI.

• Ensure timely product listings with compelling content, accurate pricing, and high

quality images to maximize customer engagement and sales.

Digital Marketing & Brand Visibility:

• Oversee and coordinate digital marketing efforts across social media platforms

(Instagram, Facebook, Google, etc.) to drive traffic and enhance brand visibility.

• Collaborate with creative teams to develop engaging marketing campaigns and

promotional offers aligned with seasonal trends and sales objectives.• Monitor and respond to trends, customer feedback, and competitor activity to

continuously optimize content and marketing strategies.

• Manage ad spends and evaluate performance metrics to optimize campaign

effectiveness and conversion rates.

Platform Management & Customer Experience:

• Manage brand presence and performance on all major e-commerce channels, ensuring

consistency in branding, messaging, and customer service.

• Work with tech and support teams to enhance website usability, ensure smooth

checkout processes, and maintain overall user satisfaction.

• Implement customer service protocols to ensure timely and effective resolution of

queries, complaints, and post-sale support.

• Liaise with courier partners, aggregators, and internal teams to ensure seamless order

fulfillment and delivery tracking.

Analytics & Optimization:

• Analyze and interpret e-commerce KPIs (traffic, AOV, conversion rate, bounce rate, etc.)

and identify opportunities for growth.

• Use tools such as Google Analytics, Meta Business Suite, and platform dashboards to

derive insights and improve performance.

• Proactively identify operational bottlenecks and implement data-driven solutions to

enhance productivity and efficiency.

Key Skills & Competencies:

• Strong understanding of online sales channels, digital marketing, and e-commerce

operations.

• Hands-on experience with Shopify, WooCommerce, Magento, or similar e-commerce

platforms.

• Knowledge of social media ads, SEO, SEM, and campaign analytics.
• Excellent coordination, communication, and vendor management skills.
• Proficiency in Microsoft Excel, Google Analytics, and CRM/e-commerce dashboards.• Highly organized, detail-oriented, and capable of multitasking in a fast-paced

environment.

Preferred candidate profile

• Bachelors degree in Business, Marketing, E-commerce, or related field.
• • Preferably having sales experience in face to face customer interaction
• • Experience in working with D2C (Direct to Consumer) brands, which gives the
• opportunity to learn the digital consumers search & purchase behavior