Senior Executive Digital Media Planning

As a Senior Executive in Digital Media Planning at WPP Media, you will play a crucial role in collaborating with teams across the United States, Europe, and Asia to deliver impactful solutions in a multicultural setting. Your responsibilities will include developing strong relationships with client servicing and activation teams, ensuring flawless execution of plans, communicating effectively across all levels, and supporting media planning managers in delivering campaigns successfully. You will conduct research, compile data for planning and optimization recommendations, validate creative specs, collaborate with creative agency partners, and work closely with activation teams to finalize campaign details. Additionally, you will create trafficking sheet templates, assist in campaign launch through collaboration with ad operations, prepare data for reporting and analysis, make optimization recommendations, and manage testing plans for assigned campaigns. In this role, you will contribute to internal case studies, meet with vendors to enhance knowledge of the media landscape, and support the team in various aspects of media planning. Ideal candidates should have a bachelor's degree in marketing, advertising, business, or a related field, along with 2-4 years of B2B program marketing experience, preferably in the technology sector. To excel in this position, you should possess in-depth knowledge of media planning principles, techniques, and best practices across digital and social channels. Strong analytical skills, proficiency in media planning tools, excellent communication abilities, and a passion for media and advertising are essential. At WPP Media, we value employee growth and offer various benefits, including access to internal learning platforms, certifications, wellness programs, significant paid time off, and more. We encourage candidates from diverse backgrounds to apply and believe in fostering an inclusive work environment where everyone feels a sense of belonging. Our commitment to collaboration and creativity is reflected in our hybrid work model, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this during the interview process. We look forward to hearing from individuals who can positively impact our team with their unique experiences and perspectives. Join us at WPP Media to be part of a dynamic and innovative work culture that values creativity, collaboration, and connection.,